[Call for Participants] "Local withAR Hackathon ~ Expand Your Nearest Station into a Tourist Attraction ~ (Special Sponsorship by XRX STUDIO)" Online Event February 6-13

"withAR Hackathon※1," an event challenging collaborations between AR and other industries under the theme "Opening the AR World," is recruiting participants for its online event running from February 6 to 13.

This year's theme is "Expand Your Local Station into a Tourist Attraction with AR." Participants will create AR works that transform the area around their local station into a landmark using technology. With the support of "Pretia※2," an AR cloud platform enabling the development of compelling AR experiences in shorter timeframes than before, participants will challenge themselves toward the long-term social implementation of AR. They will also gain early access to the AR cloud "Pretia" before its official launch.

Dentsu Inc. has agreed to the hackathon's vision and will serve as a special sponsor. Participation by members of the newly formed "AR Division" within XRX STUDIO※3 will contribute to energizing Japan's AR market itself, as well as to planning and product development.

■Overview
Date: Kickoff - February 6 (Sun), Presentation - February 13 (Sun)
Format: Held online (Zoom), with a development space provided on Discord
Deadline: Monday, January 31, 17:30

■Event Details
Event Page: https://withar.connpass.com/event/235102/
Press Release: https://prtimes.jp/main/html/rd/p/000000040.000035730.html

■Registration
Register via the event page or contact XRX STUDIO ( https://www.xrx.jp/ ).
※Individuals and teams are welcome to participate

*1: What is the withAR Hackathon?
The withAR Hackathon is a problem-solving hackathon event challenging "collaboration between AR and other industries" to promote the social adoption of AR (Augmented Reality). It has been held 10 times in the past. Prototypes of apps selected as finalists for the world's largest AR/VR award, the "Auggie Awards," were born from this hackathon.

 

※2: What is Pretia?
Pretia is an AR cloud platform that enables easy development of highly accurate self-positioning and multi-player AR experiences. It features simple setup and built-in multiplayer functionality. This makes it possible to easily develop location-based AR with multiplayer capabilities—previously difficult to implement—without the need for complex backend development.

 

※3: What is XRX STUDIO?
XRX STUDIO is a cross-organizational unit jointly established by five companies within the Dentsu Group in Japan to drive "XR Transformation." Through co-creation with a diverse range of talent—including business designers, creators, technologists, and data analysts—and business partners, it elevates solutions beyond mere "experience creation." It addresses all corporate challenges, including branding and developing new business models, providing one-stop implementation, operation, and PDCA cycles.