[Recruiting Participants] "Advertising Future Academy" 5th Term: With Kentaro Kimura (Hakuhodo/Hakuhodo Kettle) as Academy Director, commences March 2 (7 sessions total)
The Tokyo Advertising Association is recruiting participants for the fifth session of its "Advertising Future Academy." The program will run for seven sessions starting March 2.
With Kentaro Kimura (Hakuhodo/Hakuhodo Kettle) serving as Director, the program aims to foster lively exchanges. Centered on the theme "Envisioning New Approaches to Advertising," it will feature guest lecturers at the forefront of the field, incorporating dialogue sessions with Director Kimura.
Recruitment targets young and mid-career professionals (20s-30s) with shared aspirations from diverse backgrounds: advertisers, media companies, advertising agencies, and specialized fields. Participants will learn to create various innovations and expand possibilities within the rapidly changing advertising world and the realm of advertising communication. The program aims to become a platform for co-creation and exchange beyond industry and company boundaries through study at the academy.
[Overview]
5th Term Head: Kentaro Kimura
Executive Officer, Hakuhodo; Head of Creative Consulting Bureau
Founder and ECD, Hakuhodo Kettle
Hakuhodo International Chief Creative Officer
Overall Theme: "Let's Envision New Approaches to Advertising"
Session 1: Wednesday, March 2
The Potential of Advertising × Creativity Kentaro Kimura
Session 2: March 17 (Thu)
Advertising × Cities and Society (tentative) Hirokazu Yanase (Professor, Institute for Liberal Arts and Sciences, Tokyo Institute of Technology)
Session 3: Wednesday, March 30
Advertising × Content (tentative) Shota Hatanaka (Representative, Creative Director, dea)
S ession 4: Wednesday, April 13
Advertising × Editing (tentative) Akihiro Matsumaru (Editor-in-Chief, Weekly Playboy, Shueisha)
Session 5: Wednesday, April 27
Advertising × Technology (tentative) Naosuke Tanimoto (Sony Group Brand Strategy Department)
Session 6: May 11 (Wed)
Advertising × Collaboration (tentative) Yusuke Shimano (Creative Director, Dentsu zero Inc.)
Session 7: May 25 (Wed)
Advertising × Startups (tentative) Hideaki Oki (Creative Director, Hakuhodo Kettle)
Time: 7:00 PM - 9:00 PM each session
Location: In-person at a lecture venue near Shimbashi OR Online live streaming
(Decision based on COVID-19 situation)
Capacity: 50 participants (If oversubscribed, selection will be by lottery, not first-come-first-served)
Fee: Member Companies: ¥35,000 / Non-Member Companies & General Public: ¥40,000 (All 7 sessions, tax included)
Application: Deadline February 4. Apply via the Tokyo Advertising Association website
[Inquiries]
Tokyo Advertising Association, Advertising Future Academy Secretariat
TEL: 03-3569-3566
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