[Call for Participants] Webinar "RADIO AND TELEVISION IMPROVEMENT 2022" to be held on October 7

Dentsu Inc.'s Radio and Television Division is recruiting participants for the webinar "RADIO AND TELEVISION IMPROVEMENT 2022: The Cutting Edge of Marketing Communication for Achieving Business Growth," to be held on Friday, October 7.

As business transformation advances across various industries, the advertising sector is also undergoing changes aimed at efficiency and optimal operations. Amid this trend, Dentsu Inc.'s Radio and Television Division is developing solutions and frameworks utilizing the latest technologies to provide better services to its clients. This webinar will introduce the development status and challenges of these initiatives, incorporating concrete case studies.

【Overview】
Date & Time: Friday, October 7, 1:00 PM - 2:55 PM
Cost: Free
Format: Webinar (Login with ID/PASS required)
Registration Deadline: Thursday, October 6, 6:00 PM

※Advertising agency employees and consulting firm employees are kindly requested not to participate. We may decline your registration. We also kindly request that you refrain from registering using a free email address.
*Registration will close once capacity is reached.

Archive Period: Until 6:00 PM on Friday, October 28

■Register here

※If you do not receive a "Temporary Registration Notification" email after applying (*), please check your spam folder or contact your server administrator.
(*) This email is typically received within approximately 5 minutes after registration.

※For any other questions, please contact your assigned BP (Business Producer) or the Dentsu Inc. Radio & TV Division email address ( radiotv-webinar@dentsu.co.jp ).

 

【Program】
 

1:00 PM - 1:15 PM
Keynote Speech: Our MISSION
Dentsu Inc. Radio & Television Division's raison d'être, fundamental stance, and our current perspective on the environment and trends within the broadcasting industry

, Director, Media Services / Radio,TV Division, Dentsu Inc.
 

13:15–13:45
The Evolution of High-Speed PDCA in TV Advertising: The Present and Future of Programmatic TV Advertising
Unraveling the realities of programmatic TV advertising, we introduce initiatives and case studies solving current challenges using systems leveraging cutting-edge technologies like AI and quantum computing. While addressing fundamental questions from the field's perspective, we also envision the future of programmatic TV advertising as it should be.
Manabu Takahashi, Director, Technovate Strategy Department, 2nd Integrated Solutions Bureau, Dentsu Inc.
Takahashi Dentsu Inc.
Dentsu Inc.
Producer, TV Market Development Department, Radio,TV Business Produce Division
 

13:50–14:20
Connected TV Usage Reality and the Current State of PDCA
While conveying the reality of Connected TV, which is expected to have positive effects on behavior and psychology, we will introduce the current state and challenges of "effect measurement" crucial for cross-media PDCA cycles, along with initiatives toward solutions, in collaboration with research firms INTAGE and Video Research Ltd.
Intage, Business Development Division, Digital Business Development Department
Media Analyst Takayuki Yamatsu
Video Research Ltd., TV & Video Business Unit, TV Business Group
Group Manager Koji Katayama
Dentsu, Radio,TV Business Produce Division, Data Promotion Department, Department Manager
Taiki Park
 

14:25–14:55
The "Recruit Direct Scout" Approach to Media PDCA: Maximizing the Effectiveness of Reach
How should we practice media PDCA while maintaining the right "perspective" to maximize marketing KPIs? Introducing Recruit Direct Scout's practical approach.
Recruit Marketing Office HR Agent Brand Marketing Group
Group Manager Takumi Isaka
Dentsu Third Integrated Solutions Bureau Connection Planning Department 1
Senior Solution Director Masahiro Nakano