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Tokyo Advertising Association Holds Regular General Meeting ~ Presents Shirakawa Shinobu Award to Mr. Kagami Akira
The Tokyo Advertising Association held its 86th Annual General Meeting at the Tokyo Kaikan in Marunouchi on February 21. At the outset, Chairman Akira Ohira (Advisor, Taisho Pharmaceutical) stated, "Last year saw economic recovery driven by the decision to host the 2020 Olympics and Paralympics and the effects of Abenomics, with advertising also gaining momentum from the latter half of this fiscal year.
On the other hand, the pace of change in society is extremely rapid, and communication methods are diversifying. From now on, advertising that energizes people, moves them, and creates memorable content will be required. In that sense, advertising will increasingly need creative power."
This was followed by the report on the 2013 fiscal year activities. It was reported and approved that the four committees—General Affairs, Operations, Public Relations, and Legal Policy—promoted public interest projects during FY2013. Activities included a special lecture, a training course for new advertising professionals, an advertising issues workshop, a university student awareness survey, and the publication and explanatory session for the "Advertising Regulations Manual."
Following the deliberation of proposals, the award ceremony for the 33rd "Tokyo Advertising Association Shinobu Shirakawa Award" was held. The award was presented to Mr. Akira Kagami (Executive Advisor, Drill Inc.; Chairman, International Committee, All Japan Commercial Broadcasting Federation), who has long been active as a creator and has also served as chairman of the jury for global advertising awards. In his acceptance speech, Mr. Kagami emphasized his gratitude to advertisers and many other stakeholders both in Japan and abroad. "International advertising awards are significant because they foster connections between people. If Japan had its own international award, Japanese advertising itself would gain global recognition," he stated, expressing his hopes.
The Shinobu Shirakawa Award was established to honor the outstanding achievements of Shinobu Shirakawa, the founding chairman of the Tokyo Advertising Association, based on a donation made by him.
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