[Startup Recruitment] Large Corporations × Startups: Collaboration Support Program "GLUE! CAMP" Launches

Dentsu Inc.'s BX Creative Center, in collaboration with Combo and Ignition Point Inc. (IGP-VP), has launched "GLUE! CAMP," a corporate-startup collaboration support program. The program is seeking startups capable of solving challenges for large corporations possessing compelling assets. The application period runs from Monday, June 19 to Monday, July 31.

After successful matching with a large corporation, Dentsu Inc.'s creative support will help materialize collaboration ideas and increase the likelihood of successful partnerships.

◾️What is GLUE! CAMP?
A program where BX(※) and DX creators from Dentsu Inc., Combo (a PARTY subsidiary), and IGP-VP provide ongoing support to help startups connect with large corporations possessing compelling assets and visualize concrete business ideas. It creates businesses that take root in society through creative support grounded in the recipient's perspective.

※Business Transformation

 

【Schedule】
6/19–7/31: Startup Recruitment
September 1 (planned): Notification of matching results (approx. 5 pairs)
September 20 (tentative): Collaboration period begins, creative support starts
12/22 (planned): Final Presentation

◾️GLUE! Startup Recruitment Page
 

【Creative Support Details】
Startups matched with large corporations and advancing to the alliance phase will receive creative support through three steps: (1) Expanding possibilities through business use case ideation, (2) Solidifying ideas by formulating alliance visions and defining killer functions, and (3) Making them appealing through key visual development and brand experience story design.

[Comments from Program Owner & Partner]

Kenichi Sakuta
Managing Director, Dentsu BX Creative Center
We believe the role of us creatives is to join your team, inject new design philosophies and approaches, and not only build better experiences but also transform the product or service itself into a functioning brand—one that is loved by many for a long time. If you feel something is missing in your team, product, or service, please apply. Together with PARTY, we will support you with high-level CR services.

PARTY Director / Combo CEO / Dentsu Digital Inc. Visiting ECD
I left Dentsu Inc. ten years ago because I wanted to create services. While I still haven't built my ideal service, I've at least come to understand what was missing back then. Together with the BX Creative Center, we've explored ways to reach out to those struggling like I did ten years ago, or startups seeking significant growth through synergies with large corporations. If you're interested, please feel free to reach out.

Combo
https://combo.jp/

Director, Ignition Point Inc.
Investment Division/Fund Management Division
It's been about a year and nine months since Ignition Point Inc. was established in September 2021. We already manage three CVC funds. We believe our strength lies in being a team that can sweat alongside both large corporations and startups, running together toward the goal. Through this "GLUE! CAMP," we hope to foster bonds among participating members by bridging the gap between large corporations and startups. Let's take on this new challenge together, breaking the mold of traditional acceleration programs.

Ignition Point Inc. Venture Partners
https://www.vp.ignitionpoint-inc.com/