The Japan Commercial Broadcasters Association Radio Committee announced a new campaign: "I want to be radio."

The National Association of Commercial Broadcasters in Japan (NABJ) Radio Committee and 100 commercial radio stations nationwide announced on February 26 that they will launch a new campaign, "wanna be radio," starting March 3, which is "Commercial Radio Day."

"wanna be radio" is an awareness campaign aimed primarily at younger audiences and others who don't typically listen to radio, designed to spark interest in the medium. A promotional video featuring Miki Sato (Grand Prix winner of Horipro Scout Caravan 2013), serving as the Radio Goodwill Ambassador, singing a message song will be released on March 3rd on the commercial radio joint website ( radioweb.jp ) and other platforms. Posters and videos featuring Ms. Sato were produced by creative director Michihiko Yanai.

The committee previously designated March 3rd as Commercial Radio Day in fiscal year 2006 to raise awareness of radio's presence. As a unified commercial radio campaign, it implemented "Radio is Coming!", broadcasting visits by 100 commercial radio stations nationwide to local schools.

At the announcement event, Akihiro Miki, Chairman of the JAR Radio Committee (President of Nippon Cultural Broadcasting), stated, "We launched the 'Radio Revitalization Project' in 2013 to highlight radio's untapped potential. We aim to reach young people by providing program information and other content."

Yoichi Oishi (Chairman of CBC Radio), who chairs the Listening Habit Expansion and Public Relations Strategy Committee, expressed his enthusiasm: "We don't want this campaign to be a one-off event; we want to expand it from a line to a surface."

Miki, Radio Committee Chairman

Chairman Oishi

Mr. Yanai stated, "I love radio because it brings listeners and speakers closer together. I'm drawn to radio's power to spark the imagination." Mr. Sato added, "I hope March 3rd, Commercial Radio Day, becomes an opportunity for young people my age to listen and discover the emotion and connection conveyed through words and music. I'd be thrilled if these posters and videos inspire many to think about radio."

Sato (left) and producer Yanai holding the poster