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Published Date: 2014/02/27
US News★ Facebook now enables targeting based on job titles
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Facebook is adding a feature allowing advertisers to target ads based on job titles and positions. Previously, targeting was possible based on workplace location and email addresses, but now it will be possible to narrow down targets by specific job titles or positions.
This move counters LinkedIn's lead and strengthens efforts to attract B2B advertisers.
Details at AdAge→ http://bit.ly/1hAirGZ
Facebook Adds Job-Title Ad Targeting, Taking a Shot at LinkedIn
Useful Upgrade For B-to-B Marketers Looking To Reach Prospects
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