US News★ Twitter Partners with Movie Advertising Network NCM

Twitter has partnered with U.S.-based NCM Media Networks to deliver movie ads across 20,000 screens in 1,700 theaters.

These one-minute branded entertainment segments, created using Twitter data and insights about movies and stars, will play before films. They utilize the "Twitter Amplify" program, which allows users to tweet the videos. This program has previously partnered with sports leagues like the NFL (National Football League) and NBA (National Basketball Association), as well as broadcasters.

Details at AdAge→ http://bit.ly/1draYCY
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