Fruit Experience Event "Dole Fruit Smile Park/Stand" Where You Can Eat, Play, and Learn Opens Tomorrow

Dole, which aims to bring smiles to people's lives through high-quality, highly nutritious fruit, will hold the fruit experience events "Dole Fruit Smile Park" and "Dole Fruit Smile Stand" at the ITOCHU SDGs STUDIO in Aoyama, Tokyo, from Wednesday, July 26 to Wednesday, August 30, to coincide with the formulation of its new brand message.

The new Japan-original brand message, "Smiles with Fruit," embodies Dole's desire to bring smiles to people's diverse lives through fruit. The special website features a movie expressing the brand message using approximately 400 non-standard bananas, along with a making-of movie showing the production process.

The experiential exhibition "Dole Fruit Smile Park" allows visitors to view displays themed around "Smiles with Fruit." It also offers experiences like purchasing bananas by weight—a practice gaining attention for reducing food waste and conserving resources—and trying on clothing made from "Piñatex," an eco-friendly vegan leather crafted from pineapple leaves, a byproduct often discarded in large quantities during pineapple production.

At the food experience space "Dole Fruit Smile Stand," visitors can sample ethical food and beverage menus featuring items like "Mottainai Bananas" (non-standard bananas).

【Event Overview】

Dole Fruit Smile Park
Period: Wednesday, July 26 - Wednesday, August 30
Closed: Every Monday
Hours: 11:00 AM - 6:00 PM
Admission: Free
Location: ITOCHU SDGs STUDIO GALLERY
(Itochu Garden B1F, 2-3-1 Kita-Aoyama, Minato-ku, Tokyo)

Dole Fruit Smile Stand
Period: Wednesday, July 26 - Wednesday, August 30
Closed: Every Monday
※Other events may be held during the period (details updated regularly on Dole official SNS and website)
Hours: 11:00 AM - 6:00 PM
Location: ITOCHU SDGs STUDIO Hoshi no Kitchen Hanare
(Itochu Garden B1F, 2-3-1 Kita-Aoyama, Minato-ku, Tokyo)

【Event Details】

Dole Fruit Smile Park - Smile Through Shopping: Try buying just the right number of bananas
・Smile Through Sports: Try Banana Putter Golf
・Smile with Style: Try on clothes made from pineapple
・Smile at the Origin: Catch bananas falling from the sky
・Fruit Photo Spot: Take a photo with the "Smile Banana Pose"

Dole Fruit Smile Stand
Offering ethical menu items made with irregularly shaped bananas and avocados(※), delicious to eat while also helping solve food waste issues.

※Bananas and avocados that are still perfectly edible but discarded due to various factors during distribution.

Menu Examples
・"Nice Cream" vegan ice cream, a collaboration with "Harlow ICE CREAM"
　　　Wasteful Bananas × Caramel & Granola
　　　Wasteful Bananas × Strawberry & Maple Cookies
　　　Wasteful Avocado × Cranberry & Chocolate Brownie
　　　Waste Not Avocado × Lime & Mango
・"Avocado Crush Banana Milk Smoothie"
・"Waste Not Banana Juice"

*Details updated regularly on Dole official SNS and brand site

■Special Site Here