[Call for Participants] Do! Solutions Webinar: "Japan's First Reveal! Desire-Based 'Heart-Moving New Product Development' Method" - August 31

Do! Solutions, an information portal operated by Dentsu Inc. that solves business challenges, is recruiting participants for its webinar "Exploring Core Consumer Insights: Japan's First Reveal! The Desire-Based 'Heart-Moving New Product Development' Method" to be held on Thursday, August 31.
 
Dentsu Inc.'s consumer research project "DENTSU DESIRE DESIGN" defines purchases and experiences that elevate mood or evoke emotion as "heart-moving consumption." Since 2021, it has conducted the "Heart-Moving Consumption Survey" targeting 3,000 people nationwide in collaboration with Dentsu Macromill Insight, Inc.'s "People and Lifestyle Research Institute." The findings revealed a "virtuous cycle of consumption" as the mechanism behind "heart-moving" consumption: making a good purchase makes people want to shop again.

This webinar will detail the concept of the "positive consumption cycle" and the "Heart-Moving New Product Development" methodology that creates this cycle, accompanied by case studies.

【Overview】
Date & Time: Thursday, August 31, 14:00 - 15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, August 28, 5:30 PM
Capacity: First 500 registrants
*If capacity is exceeded, we will provide access to a recorded archive.

■Click here for registration and seminar details

【Program】

Part 1: Overview of Dentsu Inc. Desire Design (DDD)
Part 2: What is " Heart-Moving New Product Development"?
Part 3: Introduction to the "Heart-Moving New Product Development" Workshop
Part 4: Summary of Today's Session

【Speaker Profile】

, Solution Planner, Dentsu Inc.
After working in marketing roles including communication planning and product development, she now engages in brand consulting for companies and products. She also develops branding-related tools and consumer insight methodologies, and contributes to Dentsu Inc.'s work session program development. Her experience spans diverse industries including beverages, toiletries, cosmetics, automobiles, food, pharmaceuticals, and finance. She currently belongs to the Solution Creation Center's consumer research unit "DENTSU DESIRE DESIGN," the Future Prediction Support Lab, and the Future Business Creation Lab.

Dentsu Inc. Chief Solution Director
Tetsutaro Otake
Since joining the company, he has been part of the marketing division. He has been involved in marketing strategy planning for a wide range of companies across industries including retail, beverages, food, automotive, home appliances, pharmaceuticals, finance, and cosmetics. He also has extensive experience in developing hit products and new brands. His philosophy is marketing that brings happiness to companies and their customers, based on unique consumer insights and predictions of shifts in social values. He has lectured at the China Student Advertising Seminar at Shanghai Normal University and Wuhan University.
Author: Monthly Advertising "Yankee Consumers Energizing Japan"

Dentsu Macromill Insight, Inc. Researcher
Hajime Nakamura
Has handled research work centered on qualitative research for nearly 20 years. Conducts moderation and facilitation himself in interviews and workshops. Currently, at Dentsu Macromill Insight, Inc.'s "People and Lifestyle Research Institute," focuses on workshop design, implementation, and operation, while also engaging in qualitative research such as FGI and DI.