Dentsu Inc. joins the "Carbon Neutral Urban Design" consortium, which brings together industry, government, and academia to achieve a sustainable economy and environment.

Dentsu Inc. has joined the Carbon Neutral Urban Design (CNUD) consortium, established by Shibuya Future Design with the cooperation of SWiTCH, to promote decarbonization.

CNUD advances projects alongside member companies, environmental startups, and government bodies. It aims to grasp the latest decarbonization technologies and systems from a global perspective, foster collaboration among industry, government, and academia for new business creation, and implement new mechanisms in society to harmonize sustainable economic activities with the urban environment. Dentsu Inc. will leverage its diverse networks to promote corporate participation and collaboration, supporting the business growth of each company.

At "SHIBUYA COP 2023"—a talk session, workshop, and networking event for sustainable advancement held on December 19—CNUD activities will include presentations of corporate sustainable initiatives and discussions informed by the latest global trends.

Detailsandregistrationfor "SHIBUYA COP 2023"can be found here

【CNUD Overview】
Name: Carbon Neutral Urban Design (CNUD)
Organizers: Shibuya Future Design General Incorporated Association, SWiTCH General Incorporated Association
Activities:
➀CNUD MEET UP
CNUD members conduct pitches, share global case studies, and hold information exchange sessions.

②CNUD PROJECT
Initiatives to experiment with or implement solutions held by CNUD members in cities through open innovation formats.

③Environmental Ambassador Development
Collaborating with "SWiTCH," sharing the UN Environment Programme's international-level environmental literacy enhancement program "Challenge 1.5°C" with CNUD members.

④ Advanced Case Study Visits
Visit leading examples, cities, and events domestically and internationally to gain insights and facilitate implementation in Shibuya.

Advisor:
Hideki Koizumi (Representative Director, Shibuya Future Design General Incorporated Association / Professor, Graduate School of Engineering, The University of Tokyo)
Jungo Kanayama (Representative, CNUD / Representative Director, Shibuya City Tourism Association / General Producer, Shibuya Future Design)
Mana Saza (Representative Director, SWiTCH General Incorporated Association)
Noriyuki Matsushima (Producer, Shibuya Future Design General Incorporated Association)
 

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Comment from Mana Saza, Representative Director of SWiTCH:
In 2023, the world's average temperature reached a record high in recorded history, giving rise to the term "global boiling." Limiting the temperature rise to 1.5°C has become a shared global challenge. Meanwhile, 75% of the world's energy is supplied to cities. For example, Tokyo's CO₂ emissions in 2017 were equivalent to Austria's total CO₂ emissions. Can our cities continue consuming vast amounts of energy as they are? In a future where temperatures exceed 40°C, will children still be able to play outside as they always have?

Solving this problem requires every individual living in cities to understand this critical situation and take concrete actions to reduce energy consumption. What would Shibuya become if residents, tourists, and workers united to make the city sustainable? We want to create a new Shibuya together, "with young people" in "Shibuya, the city of youth." Shibuya is a town whose appeal lies in its entertainment value. Let's work together with businesses to transform Shibuya into a sustainable city for the world!

Comment from Mr. Jongo Kanayama, CNUD Representative / Representative Director of Shibuya City Tourism Association / General Producer of Shibuya Future Design:
In the 21st century, environmental issues have become humanity's most critical challenge. In recent years, the wave of global warming has begun to visibly impact our lives, no longer just a keyword in the news, but a phenomenon felt firsthand by everyone living in Japan. Precisely because urban areas impose significant environmental burdens, I strongly felt the need to sincerely confront this challenge, learn from multiple perspectives across industry, government, academia, and citizens, and take action. This led to the establishment of CNUD.

With the mindset of 'understanding challenges on a global scale, learning world-standard approaches, and taking action at the local level,' we aim to generate and implement ideas for urban lifestyles, urban management, urban infrastructure, and urban services. These ideas will help create 'systems for living on one Earth' together with various companies.

With Dentsu Inc. joining us this time, we strongly feel the potential for CNUD to become a powerful partner for participating companies in solving environmental challenges. This is achieved by leveraging Dentsu Inc.'s global network, relationships with domestic companies, and its planning capabilities to transform challenges into business opportunities.

Comment from Yohei Mimura, SX Producer, Business Transformation Division, Dentsu Inc.:
During my previous assignment supporting top executives in a major corporation's secretariat, carbon neutrality initiatives became a key agenda driving business transformation during what is often called a once-in-a-century period of profound change. While Japanese companies lag noticeably behind their European and American counterparts, independent corporate initiatives are urgent. However, collaboration among industry, government, academia, and citizens will significantly amplify momentum. We decided to join CNUD as the Dentsu SX Production Team to materialize this collaboration and because we share the vision of SWiTCH's Mr. Saza and Shibuya Future Design's Mr. Kanayama. We wish to provide accompanying support for this consortium. Interested corporate representatives are encouraged to contact us.

Contact:

dentsu carbon neutral solutions Business Development Unit Secretariat
cn-business-development@dentsu.co.jp