Launching "FR" Activities to Listen to Future Generations and Promote Management for a More Well-being Society ~15 Companies Participate, Each Addressing Themes to Engage with Future Generations~

The "Well-being Initiative," hosted by Nikkei Inc. and Dentsu Inc., launched its "FR (Future Generations Relations)" activities on Thursday, December 14, 2023, with the goal of promoting societal well-being through dialogue with future generations. Fifteen companies are participating in this initiative, each pursuing activities under their own designated themes.

"FR" is a coined term, short for "Future Generations Relations," intended as a counterpart to "IR (Investor Relations)" activities conducted for shareholders and investors. It signifies activities to engage in dialogue and build relationships with future generations. This naming embodies the idea that, just as "IR activities" involve dialogue with shareholders, dialogue with future generations should also take root in society as "FR activities."

The corporate consortium "Japan Well-being Initiative" was established to increase the number of companies undertaking activities that enhance societal well-being and to create a society where people's well-being (their actual sense of richness) is valued.

Today, proactive dialogue between future generations and companies is crucial for enhancing the well-being of employees, customers, and society as a whole. It also significantly impacts how investors—who seek sustainable business growth and coexistence with society—evaluate companies. Therefore, the "Well-being Initiative" will develop "FR" activities. Participating companies will collaborate to continuously engage in dialogue with key stakeholders—including shareholders, employees, customers, business partners, and local residents—by adding the "future generations" who will shoulder tomorrow's responsibilities.

To launch this "FR" initiative, a meeting was held on December 14, 2023, with executives from each participating company. Based on the latest trends in well-being, they shared a vision for the future.

[Participating Companies (15) and Dialogue Themes]
Asahi Beverage: Excitement and Smiles 100 Years From Now
EY Japan: The "Good Society" of the Future
NEC Solution Innovators: The Future We Want to Achieve with Technology
Sun Frontier: Creating Towns Where People Gather and Connect
Sumitomo Life: A Vitality-Filled Way of Life
Dai-ichi Life Group: "Security" and "Savings" for Happiness
Toho: Delivering Emotion
TOPPAN Holdings: Ways to Convey Feelings
PERSOL Holdings: A Future Where Work Excites
Fujitsu: Creating Our Happiness Through Technology
POLA ORBIS Holdings: The Future of "Beauty"
Marui Group: A Society Where Everyone Can Feel Happiness
Sumitomo Mitsui Trust Holdings: The Secret of Money
Morinaga Milk Industry: Creating Radiant Smiles Through Food and Health
Rohto Pharmaceutical: Tomorrow's Society

About the Japanese Well-being Initiative
The "Japan Well-being Initiative" is a corporate consortium launched in March 2021 by the Nikkei, in collaboration with the Well-being for Planet Earth Foundation and participating companies, experts, and organizations. This initiative aims to develop new indicators for measuring Well-being (perceived prosperity), promote Well-being management, make proposals to governments and international organizations, and establish Well-being as a global policy goal succeeding the SDGs.

Japan Well-Being Initiative Official Site
https://well-being.nikkei.com/about/