Riken Vitamin Forming the "100,000-Person Salad Feeding Squad"!

Riken Vitamin launched its new oil-based dressing brand "Gochiso Magic" on February 10th. Designed to encourage even those who dislike vegetables and salads to eat more greens, it combines rich flavor with half the calories. The lineup includes four varieties such as "Butter Soy Sauce Dressing" and "Baked Cheese Dressing."

 

On February 27th, a launch event for the "100,000 Salad Feeding Squad" was held at Yoshimoto ∞ Hall in Shibuya, Tokyo. Hosted by comedy duo Penalty, the event featured four Yoshimoto "Chubby Dad Comedians" (comedians with a chubby physique and children) joining the Salad Feeding Squad, along with guest Kazuhisa Ishii, a former Major League Baseball player who will become a contract employee at Yoshimoto Kogyo this spring. Razeramon RG, Masashi Kumada, and Nayu Kawashima (Yasei Bakudan) revealed their weight and body fat percentages. They shared stories of their unhealthy lifestyles while cracking jokes and performing one-liners.

On stage, Kayo Takeda from the company's food development department explained the products. After sampling four types of salad, the four comedians commented: "It's half the calories but still has a rich flavor," "The cheese aroma really whets your appetite," and "It tastes like bulgogi even without meat." Women representing the general audience who also sampled the salads gave positive feedback, saying things like "The flavor reproduction is amazing" and "The salad feels like a proper side dish."

The "Let's Eat Salad!" team launched their campaign, "Let's Eat Salad! 100,000 People Say 'Itadakimasu!' Declaration," aiming to achieve 100,000 tastings nationwide. They will hold tasting events at locations including the "Happy Mama Festa!" event (March 14-16, Nagoya Dome), shopping malls, and large supermarkets across the country.

Product site: rikenvitamin.jp/gochi_maji/