Dentsu Inc. has established Dentsu Media Philippines and Posterscope Philippines to further expand its operations in the Philippines, with both companies commencing business.
Dentsu Media Philippines is an independent business brand spun off from the media division of Dentsu Philippines, the Dentsu Group's primary base in the Philippines, further strengthening its capabilities. Focusing on the media domain, including digital, it provides integrated services encompassing strategy development, communication planning, research and analysis, content development, and media buying, aiming to expand its business in the rapidly growing advertising market of the Philippines.
Dentsu Inc. Media is a network handling all media domains, including digital. It currently operates 20 offices across 18 cities in 13 countries and regions, primarily in Asia.
Posterscope is a Dentsu Group agency specializing in OOH (Out of Home Media). Based on its proprietary consumer contact data system for OOH, it provides efficient OOH proposals grounded in ROI (Return on Investment) analysis. In the Philippines, OOH holds the second-largest media share after television, and Posterscope Philippines aims to capture this share.
Posterscope currently operates 48 offices in 48 cities across 30 countries and regions worldwide.
Carat, a Dentsu Group media communications agency, reported in September 2013 that Philippine advertising expenditure has achieved double-digit growth consecutively since 2008. It forecasts growth of 11.9% and 12.3% year-on-year for 2013 and 2014, respectively.
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2014/pdf/2014018-0303.pdf
