DPRC Releases Book "51 Creative Ideas and Strategies That Changed the World"

PR Consulting Dentsu Inc. has released the book "Creative Ideas and Strategies That Changed the World: 51 Examples," analyzing global communication cases and summarizing the essence of their success, published by Sendenkaigi on Wednesday, December 27, 2023.

Sendenkaigi, A5 size, 210 pages, full color throughout, ¥2,530 (tax included), ISBN: 978-4-88335-585-3

 

[Book Content]
This book distills the essence of communication into nine truths, based on content from the website "LIONS GOOD NEWS 2023" (now updated to LIONS GOOD NEWS 2024 ). This site showcases award-winning examples from the Cannes Lions International Festival of Creativity, one of the world's largest awards. Each truth is represented by a flower and its symbolic meaning, presenting past and current Cannes Lions cases alongside communication challenges and their specific solutions. Not only can it be used when planning communication strategies, but readers can also learn by watching the video versions of the cases featured in the book, complete with Japanese subtitles.

Author: dentsu CRAFTPR Laboratory
Planning & Writing: Ryo Iguchi, PR Consulting Dentsu Inc. / Reo Hashimoto, Dentsu Inc.
Written by: Kyoko Fujii / Tomomi Hosoda / Nanako Morimitsu, PR Consulting Dentsu Inc.
Research: Shigeru Sakai / Makiko Togami, PR Consulting Dentsu Inc.
Supervised by: Kohei Tanaka, Dentsu Inc.

[From the Table of Contents]
Introduction
Prologue: A New Paradigm Shift in Communication
CHAPTER1 HONESTY: The Shining Quality of "Honesty" in a World Rife with Deception and Deception
CHAPTER 2: TRUTH - The Deception Called "Truth" That Permeates Society
CHAPTER 3: ESTEEM - Respecting Others Opens New Horizons
CHAPTER 4: REMEMBRANCE—Finding Common Ground Within "Memories"
CHAPTER5 ARTIFICE: The "Artifice" That Bridges Communication's Last Mile
CHAPTER6　IMAGINATION　Turn "Imagination" into Reality and Hone Your Breakthrough Power
CHAPTER7　TEAM UP　When Companions Gather, Society Changes. Social Transformation Brought by Collective Impact
CHAPTER8　REBORN　The "rebirth" that shines beyond shedding fixed notions
CHAPTER9 UNEXPECTED MEETING Reclaim the "Unexpected Encounters" that Hold Potential
EPILOGUE

■PR Consulting Dentsu Inc.
A specialized PR company within the Dentsu Group. Since its founding in 1961, it has served as a strategic partner for domestic and international corporations, governments, municipalities, and organizations, supporting reputation management. With approximately 300 employees, it aims to contribute to social innovation alongside clients through data analysis, content development based on insights gained from that analysis, and designing optimal information distribution. In 2009 and 2015, it was awarded "Japan Consultancy of the Year" by PRovoke Media (formerly The Holmes Report), the highest honor for PR firms in Japan. In 2018, it received the "North Asia PR Consultancy of the Year" award.