[Call for Participants] Online Event for Marketers "TVer Biz Conference 2024" to be Held on April 25

TVer, the official TV streaming service of Japan's commercial broadcasters, is recruiting participants for its online conference event "TVer Biz Conference 2024" on Thursday, April 25, targeting advertisers, advertising agencies, and marketers.

Launched in October 2015, TVer surpassed its all-time high monthly user count (MUB) of 35 million in January 2024, continuing its evolution into one of Japan's leading video platforms.

This event will introduce TVer's latest advertising case studies and future advertising business strategies, as the service and advertising growth accelerate. Featuring guest speakers Yosuke Oba from Asahi Breweries and Oto Gunji from Dentsu Inc., a talk session will also cover the video advertising communication strategy for "Asahi Draft Beer (commonly known as Marufu)".

【Overview】
Date & Time: Thursday, April 25, 1:00 PM - 2:00 PM
Cost: Free
Format: Online Streaming (Zoom)
Registration Deadline: Wednesday, April 24, 11:00 PM

*Registration may close early if capacity is reached.
*Depending on your registration status, you may not be able to participate.

■Register and view event details on the dedicated website

【Timetable】

Opening (1:00 PM - 1:05 PM)
Shinjiro Ninagawa, Managing Director and COO, TVer

Current Status and Future of TVer Service (1:05 PM - 1:20 PM)
Reviewing TVer's 2023 fiscal year, which surpassed 450 million monthly views in March 2024, and introducing new initiatives planned for the 2024 fiscal year.
TVer Director, Head of Service Business Division, Daisuke Usui

The Surge of TVer Advertising (1:20 PM - 1:25 PM)
Introducing the growth of TVer advertising, which saw a 150% year-on-year increase in ad revenue, based on actual results and case studies.
Kazutoshi Furuta, TVer Executive Officer, Head of Advertising Business Division

Special Content:
"Video Advertising Communication Strategy from a Creative Perspective" (13:25–13:45)
Yosuke Oba, Deputy General Manager, Communication Design Department, Marketing Division, Asahi Breweries
Dentsu Inc. Creative Director/Copywriter Oto Gunji
TVer Advertising Business Division & Sales Department Manager Tatsuya Jiroumaru

TVer Advertising Product Update (1:45 PM - 1:50 PM)
The product development lead will present the roadmap for upcoming ad menus and new features.
TVer Advertising Business Division, Product Director Yusuke Ohno

2023 Partner Program "TVer Sales AWARD 2023" Awards Ceremony (13:50–14:00)

*Content is subject to change prior to the event.

【MC】
Natsuki Taki (Nippon TV Announcer)

■TVer (Tee-Vee-Ar): Japan's Official Commercial Broadcasters' TV Streaming Service
Japan's largest video streaming service, offering completely free access anytime, anywhere to safe and reliable TV content produced by commercial broadcasters. In addition to catch-up streaming for approximately 750 programs available 24/7 on PCs, smartphones, tablets, and TV apps, it provides live streaming for events like sports and real-time streaming (simulcast with terrestrial broadcasts)* of programs centered around the prime-time slots of the five major commercial networks.
https://tver.jp/

*Real-time and live streaming are available only via PC, smartphone, and tablet apps. Viewing via TV apps or Chromecast is not supported (Note: Some real-time broadcasts, such as breaking news alerts or emergency earthquake alerts, may not display on-screen text).