Japan McDonald's Web Commercial "Tirorimix 2024" Wins Grand Prize in Commercial Category at the 61st Galaxy Awards

The 61st Galaxy Awards ceremony was held in Tokyo on May 31st. The web commercial for McDonald's Japan's McFries, "Tirorimix | YOASOBI 'Gunjo' × Vaundy 'Hanauranai'" (McDonald's Japan, Geek Pictures, Dentsu Inc.), won the Grand Prize in the Commercial category.

This year, the Commercial Division received 286 entries across TV commercials, radio commercials, and web commercials, resulting in the selection of one Grand Prize winner, three Excellence Awards, and nine Selection Awards.

[Dentsu Inc. Staff]
CD + Planning + C / Yusuke Sato
AD / Yusuke Koyanagi, Sakura Hotta
Planning + C / Masashi Araki
Creative Technologist / Shintaro Murakami
PR Planner / Anna Tatsuno
AE／Hishinuma Hajime, Hatsukari Ai

■What is "Tiroli Mix"?
A project by McDonald's Japan, running since 2023, that creates music by mashup (a technique of mixing two or more songs to create a new one) combining artists' music with the "Tirori♪" sound heard when McDonald's French Fries are fried. In 2024, popular artists among Gen Z, YOASOBI and Vaundy, participated. The music video for the song "Tirorimix 2024" was released for a limited time on McDonald's official YouTube channel starting at 11:01 AM on Thursday, January 11th, symbolizing the number "1" formed by fries.
TIRORIMIX: Rise Up! (mcd-fries-beat.com )

■About the Galaxy Awards
Established in 1963 by the Broadcasting Critics Conference to honor outstanding programs, individuals, and organizations, aiming to enhance the quality of Japanese broadcasting culture. Judging is conducted by the Selection Committee, composed of members selected from the Broadcasting Critics Conference. While many award systems outsource judging to third parties, the Galaxy Awards maintain their independence by having BCC members consistently handle the judging process. Currently organized into four categories—TV, Radio, Commercials, and News—the awards select annual winners based on a judging period running from April 1 to March 31 of the following year.
Galaxy Awards Official Website: https://www.houkon.jp/galaxy-award/