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ASKUL airs Okinawa-exclusive CM now~ Campaign rich in Okinawan colors
ASKUL, a mail-order company specializing in office supplies, launched a campaign on March 1st to commemorate the first anniversary of its service launch on Okinawa Island. A TV commercial is airing exclusively in Okinawa Prefecture.
The "Okinawa's Real Workers" edition features store clerks who actually use the company's products, promoting Askul items while holding menu signs, dish towels, paper towels, and more. The original CM song is performed by the popular local Okinawan duo "Glean Piece".
The campaign offers a gourmet prize, the "47CLUB Inc. Catalog Gift," to 100 companies selected by lottery from users who place at least one order during the campaign period (Okinawa Main Island). Additionally, as a second chance prize, three companies with cumulative purchases totaling ¥10,000 or more (excluding tax) will receive a digital high-definition LCD TV (until April 30).
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