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Communication Shift―From "Selling Products" to Communication that "Improves Society" Now Available
On March 10, 'Communication Shift: From 'Selling Things' to Communication that 'Improves Society' by Susumu Namikawa of Dentsu Inc. Social Solutions Bureau was released by Hatori Shoten.
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Communication Shift: From "Selling Products" to "Improving Society" Through Communication
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Drawing on his experience with social projects, the author explores the future of advertising through dialogues with creators active at the forefront of the field (Yoshimitsu Sawamoto, Kazufumi Nagai, Michihiko Yanai, Naoyuki Sato, Naoki Imamura, Takanori Maruhara, Hayase Matsukura, Nao Suzuki, Junya Ishikawa, Yuta Higashihata, Koichiro Shima, Hiroki Nakamura).
Furthermore, this book proposes that those involved in advertising recognize their unique potential, create new systems connecting people, things, and events, and contribute to society.
Dentsu Inc. Homepage 'Communication Shift: From "Selling Products" to Communication that "Improves Society"'
http://www.dentsu.co.jp/knowledge/publish/concerned_social/communication_shift.html
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