Dentsu Live Inc. "Sustainable × The Future of Events: 12 Mind Shifts Encountered in the Netherlands and Sweden" Now Available
The book " Sustainable × The Future of Events: 12 Mind Shifts Encountered in the Netherlands and Sweden"by Dentsu Live Inc. (Sendenkaigi) was released on November 8th at bookstores nationwide and online retailers.
This book is co-authored by Mr. Yoshikazu Ohtaka and Mr. Yoshifumi Matsuno, event production professionals and members of Dentsu Live Inc.'s internal project "Sustainable Event Research Group," and Mr. Ryuichiro Nishizaki, founder and operator of the "Sustainable Event Network (SEN)" based in the Netherlands.
■Press release regarding this matter
【Book Contents】
Packed with practical sustainability tips applicable to any event!
Features abundant case studies from sustainability leaders
Amid growing momentum for building sustainable societies, traditional events—which generate massive waste in short periods—and their approach to diversity are being questioned. Yet, events have regained vitality post-pandemic, and it's undeniable that real-world events offer unique experiences and communication. The key is for everyone involved to make sustainability their own responsibility and transform events into sustainable ones.
This book proposes 12 "Mind Switches" designed to help event professionals shift their mindset and make sustainability their own personal responsibility. Drawing on rich case studies gathered during inspections in the Netherlands and Sweden—two countries leading in sustainability—it offers numerous hints for tackling sustainability. It is a valuable resource for everyone involved in events.
[From the Table of Contents]
Chapter 1: The Era Where Sustainability Consideration is "Common Sense"
What Exactly Is Sustainability? Why Is It Important? / Our Vision for Sustainable Events / Challenges in Japan's Event Industry
Chapter 2: Keywords for Cultivating a Sustainable Mindset
4 Keywords from One Planet Café / 4 Keywords from RAU Architects / 3 Keywords from The New Division / 2 Keywords Noticed in the Ecology City Hammarby Sjöstad
Chapter 3: Hints for Realizing Sustainable Events: "Mind Switch Map"
The "Mind Switch Map" to Flip the Mind Shift Switch / 01 "It becomes trash after use" → ? / 02 "Going sustainable increases costs" → ? / 03 "Events are short-term battles" → ? / 04 "Events start with 'what to do'" → ? / 05 "First, consider ways to reduce environmental impact" → ? / 06 "Must it be perfect from the start?" → ? →? / 07 Practicing the "3Rs" is crucial →? / 08 Tackle plastic first →? / 09 Can't communicate results without tangible outcomes →? / 10 Event consumption of "things" is inevitable →? / 11 It's unavoidable if someone can't fit into society (the event) →? / 12 It's acceptable if some people feel uncomfortable at events →?
Right: (Example 07) Circular Design Amsterdam's "DB55" made from waste materials
Chapter 4: Initiatives for Updating Domestic Events
Current State of Japan's Event Industry / Introducing Japanese Sustainable Examples / Co-creation First, Competition Later: Sustainable Event Research Group
Column
Staying at a Sustainable Hotel! / Walking the City (Amsterdam Edition) / Walking the City (Stockholm Edition) / Amsterdam's Streets Are Full of Vegan Restaurants
[About the Author]
Dentsu Live Inc.
Since joining Dentsu Live Inc. (formerly Dentsu Tech), he has been involved in large-scale event space promotions for motor shows, sports events, and expo pavilions both domestically and internationally. With the theme "Making Sustainable Events the Norm," he launched an internal sustainability project team in 2022. The following year, 2023, he established the Sustainable Event Council with five event companies, actively promoting guidelines, media placements, and webinar presentations both inside and outside the company. In 2024, he is expanding his activities further, leading a working group aiming to standardize CO2 emissions calculations for events within the industry.
Dentsu Live Inc.
After working in production at an exhibition company, he joined Dentsu Live Inc. (formerly Dentsu Tech). He is involved in space production centered on corporate communications, including showrooms, private shows, trade fairs, and expositions. He participates in an internal project team promoting sustainability, striving to foster a sustainability mindset both within and outside the company through the formulation of sustainability-conscious event guidelines and the implementation of solutions.
Residing in the Netherlands. Founder and operator of the Sustainable Event Network (SEN), dedicated to making the entire event industry sustainable. Leveraging experience from a long-established travel company handling numerous domestic and international incentive trips, award ceremonies, meetings, and other MICE projects, he aims to achieve industry-wide sustainability by addressing identified challenges and utilizing established networks.
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