"Advertisements That Just Get Through" Ad Museum Tokyo, December 6–25

Dentsu Inc. and the Hideo Yoshida Memorial Foundation will host the exhibition event "Ads That Just Click," where visitors can experience advertising that transcends logic, at the Ad Museum Tokyo from Friday, December 6 to Wednesday, December 25.

In recent years, logic and efficiency have been prioritized in all forms of information communication, and the advertising production field is no exception. However, rooted in a cultural background that values "unspoken meaning" and "the beauty of negative space," Japanese advertising has a history of aiming for "expressions that touch the heart," transcending mere information delivery.

This exhibition allows visitors to experience the charm of that "something" through ads that somehow tug at your heartstrings, make your heart flutter, or stir your emotions—ads that transcend logic and "just resonate." Additionally, coinciding with this exhibition, the "Caretta Shiodome 'Something' Resonates Exhibition" will be held within Caretta Shiodome, where visitors can experience advertisements from various stores.

【Overview】
Dates: December 6 (Fri) - 25 (Wed), 12:00 PM - 6:00 PM
Closed: Sundays / Mondays
Location: Ad Museum Tokyo, Hall B
　　　Caretta Shiodome, 1-8-2 Higashi-Shimbashi, Minato-ku, Tokyo
Organizers: Dentsu Inc., Hideo Yoshida Memorial Foundation
Technical Support:Think & Craft

【Exhibition Content】

① "Somehow" Communicative Advertising Exhibition
Approximately 30 advertising works selected from the Ad Museum Tokyo archives based on the perspective of "Ads That 'Somehow' Get the Message Across."

② "Somehow" Compelling Advertising Karuta
An interactive experience where visitors flip through 20 cards—each featuring a "message to convey" on the front and an "ad that somehow gets through" on the back—to savor the charm of that "something."

③ The "Somehow" Garden
Content that visualizes visitors' thoughts and feelings inspired by the exhibition through words and forms that "somehow" resonate.
Technical Cooperation: Think & Craft

④ Why Is "That Feeling" So Important?
An exhibition exploring the importance of "something" resonating, featuring comments on "something" from individuals both inside and outside the advertising industry, such as copywriter Emi Ota and poet Kon Ito.

⑤ Mr. Maric Photo Spot
Mr. Malick (super magician and psychic entertainer), one of Japan's leading magicians, serves as the official ambassador for this exhibition and is featured in the main visual. A photo spot where visitors can step into this main visual is also set up within the exhibition venue.

[Comment from Mr. Malick]
Magic is the art of delivering pure surprise and delight to the audience
delivering pure surprise and enjoyment to the audience.
In a way, that's a bit like advertising.
That power to convey something "just somehow"—even when you can't explain why—is surprisingly strong.

◼️Press release regarding this matter is available here