[Call for Participants] DDD × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "Considering Marketing in the Post-Demographic Era from the Perspective of 'Desire'" - February 12

Dentsu Inc.'s consumer research project " DENTSU DESIRE DESIGN " and Dentsu Macromill Insight, Inc . are recruiting participants for their co-hosted webinar "Marketing in the Post-Demographic Era: Considering 'Desire' Perspectives," to be held on Wednesday, February 12.

DENTSU DESIRE DESIGN believes that consumer "Desire" is crucial for "demand creation," a key marketing challenge. Together with Dentsu Macromill Insight, Inc., it regularly conducts "Heart-Moving Consumption Surveys" to uncover desires driving consumption. It continuously monitors heart-moving consumption, its drivers—the "11 Desires"—and the virtuous cycle of such consumption.

This webinar will explain the importance of "Desire-Based Marketing"—targeting the hearts of potential consumers to create demand—by presenting the latest November 2024 survey results, analysis of the virtuous cycle mechanism in consumption, and an introduction to "DESIRE Targeting." This integrated solution provides "Desire Analysis," "Ad Delivery," "Creative Production," and "Effect Verification" end-to-end.

【Overview】
Date & Time: Wednesday, February 12, 14:00–15:00
Format: Online (Zoom)
Fee: Free
Hosted by: DENTSU DESIRE DESIGN, Dentsu Macromill Insight, Inc.

■Register and view webinar details here
 

【Who Should Attend】
・Marketing professionals who feel challenges with their current marketing strategy
・Those feeling limitations in targeting based solely on behavioral data or demographics
・Those struggling to reach potential customers or generate demand
・Those seeking a deeper understanding of modern consumer psychology and behavior
・Those seeking to broaden their promotional strategies

【Speaker Profile】

Director, Dentsu Inc. DESIRE DESIGN, Dentsu
As a planner and director, he has handled numerous campaign planning projects, new product development, and their launches/branding. He currently focuses on integrated planning starting from the CX domain.

Principal Researcher, DENTSU DESIRE DESIGN, Dentsu Inc.
Has handled research for many years since joining the company, with extensive experience in quantitative, qualitative, and multivariate analysis. Worked in the sales division on corporate advertising for automakers and mid-term communication strategy formulation. At DENTSU SOKEN INC., was responsible for "Japan's Advertising Expenditures." In 2016, seconded to Dentsu Digital Inc., leading digital advertising delivery for numerous clients. Joined the Media Innovation Lab in 2019, and since 2020 has participated in projects including the Future Prediction Support Lab, Future Business Creation Lab, SPORT TECH TOKYO, and DENTSU DESIRE DESIGN. Publication: "Information Media White Paper 2012-2015" (Diamond Inc., co-authored)

Researcher, People and Lifestyle Research Institute, Dentsu Macromill Insight, Inc.
After working at a financial institution think tank and the research department of a business company, joined Dentsu Macromill Insight, Inc. Belongs to the "People and Lifestyle Research Institute," a hub for developing methodologies and disseminating insights and trends centered on "people." In addition to client work involving communication planning and PDCA cycle support across diverse fields like housing, home appliances, daily necessities, and food service, participates in DENTSUDESIRE DESIGN, conducting consumer insight research and solution development from a Desire perspective, and engages in research on Generation Alpha.

Researcher, Marketing Promotion Department, Dentsu Macromill Insight, Inc.
Joined Dentsu Macromill Insight, Inc. after working at a pharmaceutical company, as a media planner and analyst at a foreign advertising agency, and as a marketing consultant. Handles diverse clients across consumer goods (FMCG, alcohol, fashion, etc.), durable goods (automobiles), and services (film industry). Engages not only in basic research but also statistical analysis including multivariate analysis, global surveys, and non-asking research.