[Call for Participants] Space and Editing (Dentsu Inc.) × Future Creation Laboratory (Nomura Kogei) Open Research Program "BA?" Session 2 Held January 27

Dentsu Inc.'s spatial design team " Place and Editing " and Nomura Kogei's Future Creation Laboratory will hold the second session of their open research program "BA?" in Roppongi, Tokyo, on Monday, January 27.

Field and Editing is a specialized team that designs brands with a focus on real "spaces" and "experiences," using a story-driven approach and a sustainable perspective. The "spaces" they design for services span diverse areas including stores, commercial facilities, events, parks, libraries, hotels, vehicles, offices, and distilleries.

At BA?, members with diverse expertise engage in dialogue based on their work and experiences to explore the concept of "space." The theme for the second session is "When Space is Born." It will consider "space" by crossing the boundaries between software and hardware.

[Overview]
BA? Session 2
Date & Time: Monday, January 27, 18:00–20:00 (Doors open at 17:45)
Venue: Common (4-8-5 Roppongi, Minato-ku, Tokyo)
Fee: ¥1,000 (includes light refreshments and one drink)

■Click here for ticket reservations and program details
 

【Speakers】
Takaaki Koshiba, Masato Nagumo (Field and Editing)
Akari Yamaguchi, Ryusuke Nomura (Future Creation Institute)

【Moderator】
Yasutoshi Sumida (Field and Editing Leader)
Yuichi Saito (Director, Future Creation Institute)

【Speaker Profiles】

Director, NOMLAB, Future Creation Research Institute, Creative Division, Nomura Kogei Co., Ltd.
Joined Nomura Kogei Co., Ltd. in 2001. As a designer, she directs a wide range of spatial, exhibition, and experiential content for corporate and regional promotions. With an increase in projects addressing social issues like diversity and SDGs, she also oversees the company's social good strategy. Since 2024, she has concurrently served as Design Department Manager and Head of NOMLAB, the Future Creation Research Institute, leading R&D activities focused on creating future spaces rooted in creativity. What excites me most right now is creating projects that connect the "special skills" of diverse people and companies to forge new expressions, experiences, and interesting things.

Nomura Kogei Co., Ltd. Creative Division Future Creation Laboratory Planner / Creative Director
He tackles challenges across domains—commercial facilities, specialty stores, entertainment venues, corporate communication spaces, workplaces, and regional revitalization—creating "sparks" for community building and spatial experiences. While pioneering new business areas, he provides consistent creative direction from conceptual planning through design and construction phases.

Dentsu Inc. Future Creative Lead Office, Space and Editing Project Director
Leading diverse projects themed around "human-centered transformation" for the future, from corporate transformation to regional future planning and creating new lifestyles. Our motto is an approach that motivates people in front of us by stimulating the right brain and emotions, combined with long-term, sustainable project management. Launches projects revitalizing regions through design power, while also advocating "Photo-olution"—a solution leveraging the essential power of "photography." A rare breed of company employee, also Dentsu Inc.'s first photographer of the 21st century.

Dentsu Inc., Marketing Division 4, Space and Editorial Planner
His livelihood involves discovering the appeal of things—be it sake, food, crafts, medicine, or new technologies—and finding ways to present them, while also building communities. His personal work includes launching restaurants and developing sake brands. His hobby is bar-hopping.