[Call for Participants] Dentsu Macromill Insight, Inc. × CCI Co-hosted Webinar: "Explaining the Generation Z and Middle-Aged Population Awareness Survey! Communication Strategies to Turn Generational Gaps into Strengths" - January 29

Dentsu Macromill Insight, Inc. and CARTA COMMUNICATIONS (CCI) are recruiting participants for their co-hosted webinar "Explaining the Generation Z and Middle-Aged Consciousness Survey! Communication Strategies to Turn Generational Gaps into Strengths," to be held on Wednesday, January 29.

In recent years, more companies are facing challenges due to communication gaps between Generation Z and older generations. Dentsu Macromill Insight, Inc. and CCI jointly conducted a "Survey on Communication Between Generation Z and Middle-Aged/Older Generations in the Workplace."

This webinar will explain the differences between Generation Z and middle-aged/older generations based on the survey report and outline the necessary approaches to bridge these gaps. Part 1 will focus on communication strategies with Generation Z within organizations, while Part 2 will cover communication strategies between companies and users on SNS platforms frequently used by Generation Z.

【Overview】
Date & Time: Wednesday, January 29, 14:00 - 15:00
Format: Online (Zoom)
Cost: Free
Hosted by: Dentsu Macromill Insight, Inc., CARTA COMMUNICATIONS

■Register and view webinar details here
 

【Target Audience for This Webinar】
・Corporate advertising, sales promotion, and marketing managers and planners
・Corporate digital marketing managers and planners
・Advertising agencies, production companies, and marketing-related companies

【Speaker Profile】

Researcher, Dentsu Macromill Insight, Inc.
After honing her marketing research skills at multiple research firms, she joined Dentsu Macromill Insight, Inc. Since then, she has been engaged in research work utilizing both quantitative and qualitative surveys for clients across a wide range of industries, including consumer goods, toiletries, and food. She strives to meticulously unravel consumers' latent needs and behavioral patterns, contributing to solving clients' challenges. Specializes in uncovering a brand's latent value through an approach that integrates qualitative methods with quantitative research, aiming to deliver unprecedented depth in consumer insights.

CARTA COMMUNICATIONS SNS Consultant / Owner of Gen Z Research Group
Joined CCI as a new graduate, handling sales and direction primarily in TikTok advertising and influencer assignments. Since 2023, has worked as an SNS consultant in the organic sphere, overseeing diverse responsibilities from planning to operations. Also serves as owner of the Generation Z Research Group (nicknamed Zetoken), a consulting project solving Generation Z marketing challenges, excelling in planning leveraging Generation Z marketing expertise.