[Participants Wanted] Do! Solutions Webinar "How to Leverage Human Capital" July 24

Dentsu Inc.'s business solutions portal Do! Solutions is recruiting participants for its webinar "How to Leverage Human Capital: An Economist and Creative Director Unravel the Mystery," scheduled for Thursday, July 24.

In this era of rapid change, many companies are seeking ways to break through the status quo and succeed with new projects. However, numerous executives struggle with the lack of employees willing to take on new challenges, raising questions like "How can we motivate people?" and "How can we maximize employee potential?"

In this webinar, Professor Yosuke Yasuda of Osaka University—a leading advocate for applying economics to business and a frequent media contributor—and Soichi Ono, Executive Creative Director at Dentsu Inc.'s Sustainability Consulting Office, who has guided numerous executives through "strategy" and "communication skills," will thoroughly explain "How to Leverage Human Capital" from their respective perspectives.

【Overview】
Date & Time: Thursday, July 24, 14:00–15:00
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, July 21, 5:30 PM
Capacity: First 500 registrants

■Register and view seminar details here

【Program】

Part 1:
Approach to Management Support by Strategic CD
Soichi Ono, Dentsu Inc. Sustainability Consulting Office
Introduction to the Sustainability Consulting Office / Introduction to the Management Accompaniment Approach / Individual Case Studies

Part 2:
SDG Hypothesis: A New Perspective on Leveraging Human Capital
Professor Yosuke Yasuda, Faculty of Economics, Osaka University

Part 3
Talk Session: "How to Leverage Human Capital"

[Speaker Profiles]

Professor, Osaka University Faculty of Economics / Co-founder, Economics Design
Yosuke Yasuda
Born in Tokyo in 1980. Graduated from the University of Tokyo in 2002. Received the Ouchi Hyoe Award for the best graduation thesis and served as the representative graduate of the Faculty of Economics. Studied at Princeton University, USA, earning a Ph.D. (Economics) in 2007. Held positions including Assistant Professor at the National Graduate Institute for Policy Studies before assuming his current role in 2022. Specializes in game theory and market design. Also serves as a government committee member and television commentator. Co-founded Economics Design in 2020 aiming to "apply economics to business." Authored/edited " Designing School Choice Systems: A Game Theory Approach " (NTT Publishing, 2010) and co-authored "Is Japan's Future Really Okay? Conference " (Nihon Jitsugyo Publishing, 2024).

Dentsu Inc. Sustainability Consulting Office
Executive Creative Director / Senior Business Consultant
Soichi Ono
As a hybrid professional with 10 years in marketing strategy and 10 years in creative, he plans and provides solutions—from business strategy and product development to CM, promotions, web, point-of-sale, strategic PR, and events—with planning neutrality. Recently, he has expanded beyond advertising, notably accompanying executive leadership and engaging in business development and facility development. Awards: ACC Grand Prix, ADC Grand Prix, Galaxy Awards, Cannes Lions, AdFest, One Show, Clio Awards, Mobile Advertising Grand Prix, Digital Signage Awards, Transportation Advertising Grand Prix, Good Design Award, Kids Design Award.