PR Consulting Dentsu Inc. PRX Studio Q's "Direct from the PR Front Lines: PR Methods for Everyone - Information Design That Gets Through and Isn't Ignored" Now Available
The book "PR Methods for Everyone: Direct from the PR Front Lines - Information Design That Gets Through and Isn't Ignored" (Sendenkaigi), authored by Dentsu Consulting Inc.'s planning unit"PRX Studio Q," was released on Friday, June 20.
*E-book version coming soon
[Book Contents]
: Revealing the "Tacit Knowledge" of PR Planners
Practical Information Design Know-How for Immediate Use in the Field
In today's world, where we are inundated with vast amounts of information daily, it has become commonplace for information to be "overlooked." For corporate and organizational communications, a "PR perspective" is essential—not just focusing on "how to convey" information unilaterally, but also on "how to ensure it resonates with the audience." Planning unit, "PRX Studio Q," of PR Consulting Dentsu Inc. has re-edited the practical knowledge and methods it has shared on "note" since 2021, compiling them into a single book: "Direct from the PR Front Lines: PR Methods for Everyone - Information Design That Gets Through and Isn't Ignored."
This book introduces original frameworks developed and practiced by PR Consulting Dentsu Inc., such as "Social Hunting®" (※1) and "Grievance Sentence Structure®" (※2), through concrete case studies. It also features interviews with professionals active in various fields. It offers practical content for anyone facing the challenge of "effective communication" across all fields—not only corporate communications, PR, and advertising personnel, but also those in management, product development, marketing, HR, and beyond.
※1 A novel information gathering approach that deciphers emerging trends from the flood of n=1 emotions and behaviors on social media, uncovering the "real voices of the minority" often overlooked by social listening.
※2 An idea-generation tool that focuses on consumers' frustrations and grievances ("uppun") to derive insights. With over 50 sentence patterns, it's utilized in workshops, product development, and internal purpose alignment initiatives.
[From the Table of Contents]
Prologue: PR Skills for the "Era of Being Ignored"
Chapter 1: Expanding Your "Recipient's Perspective" to Avoid Being Ignored
・Grasp the Big Picture Surrounding Your Audience with a "Bird's-Eye View"
・Gather Authentic Voices with an "Insect's Perspective"
・Practical Application of the "Bug's-Eye View": Observing Everyone's "Vague Concerns"
・Tailoring to the Other Person's "Defensive Range" Makes Your Message Easier to Understand
・Try looking at the "other side" too
Chapter 2: First, Make a Little Extra Effort to Get Noticed
・The Power of Impact: What Makes Newsworthy Information?
・The Power of Visuals: Images That Communicate Instantly
・The power of numbers: Data that inspires understanding and surprise
・The Power of Questions: Questions that make you want to think
・The Power of Words: Phrases That Make People Want to Jump On Board
・Two Tricks to Avoid Being Ignored on Social Media
Chapter 3: Authenticity Transforms into the Power to Avoid Being Ignored
・Overlapping Each Other's "Authenticity" Reaches Audiences You Couldn't Reach Before
・Anniversaries Are the Perfect Moment to Convey Authenticity
・Translate Your "Self-PR" to Match the Audience
・Shift Your Authenticity Slightly to Create Novelty
・The moment after reaching them is crucial. Measure the shift in your relationship
〈Interview〉
・Yuriko Izumiya, Editor-in-Chief, HuffPost Japan
Exploring the intersection between "what media values" and "what society wants to know"
・Note Producer Motohiko Tokuriki
Building "Good Relationships" on SNS is Just Like "Chatting"
・Talent & Parenting Influencer Yuki Kinoshita
The key to good relationships is staying true to yourself and not betraying your audience
・Shoko Ryuzaki, Hotel Producer, Mercury Inc.
Designing Brands That Make Customers Want to Talk
【Author Information】
Editor-in-Chief: Misa Hirabayashi
Editors: Kunihiro Saito / Megu Hashimoto / Yusuke Matsuo / Toshiyuki Iwasawa
Writers: Yamato Tsuruoka / Nanako Mori / Juri Yamazaki / Tomohiro Fukaya / Mayu Ono / Shoko Omori / Yoshiko Minowa / Tatsuya Namai / Asumi Nakasone / Yukako Nishiyama / Rei Urashima / Masao Takafuji / Shinnosuke Imai / Yohei Takahashi
■PRX Studio Q (PR Transformation Studio Q)
A team launched in 2021, centered around the planning division within PR Consulting Dentsu Inc. Beyond PR expertise, it brings together members with diverse backgrounds, including creative planners, digital planners, and former journalists. Its mission is to advance both society and business through the power of PR. Pursuing new possibilities in PR, it employs flexible, unconventional thinking from strategy development to execution.
PRX Studio Q Website: https://www.dentsuprc.co.jp/prx-studio-q/
PRX Studio Q Official Note: https://note.prx-studio-q.com/
■Press release regarding this matter
Was this article helpful?
Share this article
