[Call for Participants] Do! Solutions Webinar: "The Latest Approach for Companies to Make Fans the Engine of Brand Growth" - November 13

Dentsu Inc.'s business solutions portal Do! Solutions is recruiting participants for its webinar "The Latest Approach by Companies Turning Fans into Engines for Brand Growth: The Potential of AI Utilization Unlocked by Vast Fan Understanding Data," to be held on Thursday, November 13.

Fans who are deeply attached to a brand are not only the strongest partners supporting brand stability but also those who jointly realize business growth. The "fan base" has become a crucial element enhancing the resilience of companies and brands. However, it is also true that the longer a brand's history, the more challenges like "an aging fan base" and "a shortage of next-generation fans" emerge.

This webinar will reveal the behind-the-scenes story of the "Fan Discovery and Cultivation Project" undertaken by Daiichi Sankyo Healthcare's "Minon" brand, following the latest trends in fan marketing methodologies. We will explore approaches for thoroughly understanding current fans, methods for discovering groups with high potential to become fans, and the possibilities of AI-generated fans created by combining vast qualitative fan data with AI. This session will examine the latest fan marketing strategies and the future direction of brands.

【Overview】
Date & Time: Thursday, November 13, 2:00 PM - 3:00 PM
Cost: Free
Format: Zoom Webinar
Registration Deadline: Monday, November 10, 5:30 PM
Capacity: First 500 registrants

■Click here for registration and seminar details
https://www.d-sol.jp/webinar-20251113

【Program】
Part 1
The Looming "Fan Base Aging" Challenge: Accelerating Fan Development Now
Dentsu Inc.'s Fan Marketing: Sustaining Growth and Cultivating the Next Generation of Fans　

Part 2
The First Step in Fan Cultivation: Thorough Fan Understanding and Charting a Compass Strategy
Practical Case Study: Learning from Daiichi Sankyo Healthcare's "Minon"　

Part 3
What Are "AI Fan Personas" and "AI Fan Meetings" for Co-Creating a Brand's Future?
A New Workshop: Brainstorming Against the Ideal Fan Profile Drawn by AI

[Speaker Profile]
Daiichi Sankyo Healthcare, Brand Promotion Division, H&B Promotion Department, BM First Group Leader
Kayo Yamada
After gaining experience in formulation development and marketing at a cosmetics company, she joined Daiichi Sankyo Healthcare. Following her role as Brand Manager for the sensitive skin brand "Minon Amino Moist," she now serves as Head of BM First Group. She focuses on maximizing the value of skincare brands, starting with "Minon," and medical marketing. As a pharmaceutical company, she values an evidence-based approach and sincerity, aiming to create brands that resonate with consumers' concerns, fostering trust and empathy.

Dentsu Inc., Department Manager
Misa Ueda
After joining Dentsu Inc., she worked on strategic PR planning, systematizing customer-centric engagement communication utilizing social media, and directing implementation and operations.Transferred to Dentsu Digital Inc. upon its establishment in 2016, where she worked on commercializing social media and building empathy between fans and brands in the SNS era. Upon returning to Dentsu Inc., she has been involved in engagement consulting to help clients and brands grow together, while also launching "Growth Fan Expert" and leading the re-proposal of Growth Fan Marketing.

Dentsu Inc. Consultant
Takeshi Sugino
After conducting research on international value comparisons and forecast markets at DENTSU SOKEN INC., he joined Dentsu Inc. as a marketing consultant supporting data-driven strategy development and execution. Currently, he promotes privacy-compliant digital sales promotion campaigns utilizing DCR (Data Clean Rooms) and CRM/brand growth initiatives centered on cloud-based fan communities. As an AI Master, he focuses on providing end-to-end solutions integrating generative AI, from Proof of Concept (PoC) to implementation.

Dentsu Inc. Marketing Consultant
Akiko Hirota
Since joining Dentsu Inc., has handled strategic planning across a wide range of areas, from brand development and new product/service development to integrated communications. Has been involved in supporting the development of multiple hit products.From January 2020 to December 2022, seconded to Dentsu Digital Inc., where she conceived and advocated for the proprietary fan marketing consulting framework "Fan Farming CX." She spearheaded the systematization of the fan marketing framework. After returning to Dentsu Inc. in 2023, she continues to lead the implementation of customized solutions tailored to each company's challenges and is actively contributing as a member of the "Growth Fan Expert" team.