"The 78th Dentsu Inc. Advertising Awards Exhibition" Opens at Ad Museum Tokyo on November 7

Ad Museum Tokyo (Shiodome, Tokyo) will host the special exhibition "The 78th Dentsu Inc. Advertising Awards Exhibition" from Friday, November 7 to Saturday, November 29.

The 78th Dentsu Inc. Advertising Awards received 1,274 entries for advertising works implemented domestically between April 2024 and March 2025. Suntory Holdings won the top prize in three categories, including the Film Advertising category for "Nature on Our Side," and secured the Grand Prize. This year's entries featured many works highlighting the importance of human connections and addressing social issues.

This year's Dentsu Inc. Advertising Awards Exhibition will showcase Suntory Holdings' Grand Prize-winning works alongside pieces that focused on social issues, became topics of discussion, and received Special Awards. Furthermore, the actual installation of the Special Award-winning "ENTOUCHABLE MUSEUM - The Ultra-Touchable Museum" will be displayed for two days only: Friday, November 7th and Saturday, November 8th. The exhibition aims to provide an opportunity to re-examine current events in society alongside the state of advertising today.

The Dentsu Inc. Advertising Awards, established in December 1947, are Japan's oldest comprehensive advertising awards. By honoring advertisers who have implemented outstanding advertising communication, they aim to broaden the paths for solving advertisers' challenges and contribute to the development of Japan's industry, economy, and culture.
The award is administered by the public body, the Advertising Dentsu Inc. Award Council. All advertisers are eligible to apply, regardless of their advertising agency or production company.Selection is conducted by the Dentsu Advertising Awards Council's selection committee, comprising approximately 500 members including advertisers, media companies, creators, and experts. While numerous advertising awards exist in Japan and around the world, few organize such a large selection committee or cover such a broad range of fields. It is highly regarded as the representative advertising award of Japan's advertising industry.

[Overview]
Organizers: Hideo Yoshida Memorial Foundation, Advertising Dentsu Award Deliberation Committee
Dates: Friday, November 7 - Saturday, November 29
Venue: Ad Museum Tokyo, Special Exhibition Hall (Hall B), Caretta Shiodome, 1-8-2 Higashi-Shinbashi, Minato-ku, Tokyo
Opening Hours: Tuesday–Saturday, 12:00 PM–6:00 PM ※Opening hours and days may change depending on circumstances
Closed: Sundays, Mondays (Other irregular closures may occur)
Admission: Free

■ About Ad Museum Tokyo
A place to encounter new discoveries through advertising. The world's only advertising museum.
Since opening in 2002, it has welcomed over 2 million visitors, promoting activities that deepen understanding of advertising's social and cultural value. It boasts a collection of approximately 330,000 items spanning from the Edo period to the present day. In the library, visitors can browse advertising and marketing-related books and search/view the digital archive of advertising works.