Video Research Ltd. Launches New Magazine 'Synapse'

Video Research Ltd. will launch its quarterly magazine "Synapse" on March 25. Targeting media and advertising industry professionals, it will feature special reports on related topics alongside content exploring insights from different fields and social phenomena. The inaugural issue plans three special features: "The Spirit of Programming: The Art of the Timetable" presents messages from five programming directors at major commercial broadcasters, while "My Approach to Creation" includes an interview with Ryoji Yamamoto, Creative Bureau Director/Executive Creative Director at Dentsu Inc. Kansai.

Mizue Wada, Head of Corporate Communications at the company, stated, "We also aim to broadly demonstrate our company's stance of advancing new initiatives by deliberately choosing the magazine format."

B5 size, 60 pages, 950 yen. Portions of the articles can be viewed on the official website ( www.videor.co.jp/synapse ).