Lion features Nao Matsushita in its "Bufferin Premium" commercial.

Lion began airing the "Debut" TV commercial for its fever-reducing and pain-relieving medicine " Bufferin Premium " on March 24.

This product, launched in February as the top-tier item in the "Bufferin" brand, addresses the "high-functionality needs" of users who deeply value not only effectiveness but also "gentleness on the stomach" and "fewer side effects" due to persistent concerns about side effects. Based on user insights indicating a potential segment hesitant to take medication due to these concerns, the product achieves gentleness on the stomach while maintaining the brand's signature rapid onset and superior efficacy.

The target audience is the high-performance needs segment, primarily working women in their 30s. Actress Nao Matsushita, highly popular among women in this demographic, was cast as the commercial character. Matsushita, embodying an urban and sophisticated image, portrays the representative working woman, expressing the "premium" worldview of "Bufferin Premium." The music featured in the commercial was also composed by Matsushita. Additionally, singer Saori Yuki appears as a mysterious woman.

Product Site:
http://www.bufferin.net/premium/

CM Video Site:
http://youtu.be/gAB46YQWy0g