Dentsu Inc. e-marketing One launches joint venture in Japan with major U.S. marketing software company, aiming to enhance and streamline services that maximize ROI.
On March 25, Dentsu Inc. e-marketing One announced the establishment of Marketo Japan, a joint venture formed with U.S.-based Marketo, Inc. and SunBridge Corporation. This venture was created to launch the cloud-based marketing automation application "Marketo" in the Japanese market. Marketo, Inc. is the largest U.S. provider in the marketing process automation solutions sector, while SunBridge is a venture capital firm supporting the Japanese market entry of leading European and American technology companies.
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Marketo's Phil Braverman, Chairman and CEO, gave a presentation.
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Marketing automation is a solution that automates marketing processes. It continues to experience high growth in Europe and the United States as a tool for promoting ROI-focused marketing by utilizing increasingly complex corporate marketing channels. Among these, Marketo's cloud-based solution facilitates the promotion of digital marketing strategies by automating the process of converting promising prospects into actual customers.
Dentsu Inc. e-marketing one will further advance and streamline its one-stop service, which covers everything from planning and implementation to effectiveness verification of marketing measures aimed at solving corporate marketing challenges, and will provide services ranging from Marketo implementation and operation to content creation and utilization support.
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(From left) Kaoru Nagahama, President of Dentsu Inc. e-marketing One;
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For details, please refer to the press release ( http://www.dentsu-em1.co.jp/topics/topics-057 ).
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