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    Series「Shinmeikai "Strategic PR"」

    #Digital#Books#Planning#Dentsu-jinGo!#Social#Advertising Award#Creative#TV#PR#Event#Global#Promotion#Advertisement#Marketing#Brand#local government#Insight#Information dissemination#SNS#Attitude change#KPI#Planning#go viral#Communication#Innovator#Social Good#Cannes Lions#Campaign#Strategic PR#Recital#Story#Consumer Insights#Influencer#Social media#Media#Corporate Communications#Marketing Communications#CSV#CSR#Video#Experience#Content Marketing#Owned media#PR Awards#Target#Repositioning#Company Song#idea#Corporate Public Relations Strategy Institute#Corporate Attractiveness Survey#Instagrammer
    「Why」が真ん中？　PRの5W1Hを考えてみる
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    2017/09/26

    [Final Installment] Is "Why" at the Center? Considering the 5W1H of PR

    The final installment of the serialized column by Mr. Iguchi, Chief PR Planner at Dentsu Inc. PR, sharing insights from the field. This time, he explains the "Reason Why" behind why we ask "Why?" in response to various initiatives.

    Iguchi Osamu

    SeriesShinmeikai "Strategic PR"[51]

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