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    Series「Media Behavior Data × Social Sequence Analysis」

    #Media Lifestyle#Social Sequence Analysis#Dentsu Inc. Media Innovation Lab#Media
    メディアライフスタイルプロジェクトの展望
    Marketing
    2018/10/15

    Outlook for the Media Lifestyle Project

    This is the final installment introducing the Media Lifestyle Research Project undertaken by Dentsu Inc. Media Innovation Lab in collaboration with Video Research Ltd.'s Hito Research Institute.

    Akira Miwa

    SeriesMedia Behavior Data × Social Sequence Analysis[5]
    「生活が不規則」な８メディアライフスタイル
    Marketing
    2018/10/01

    8 Media Lifestyles Characterized by "Irregular Daily Routines"

    This column introduces the results of a study on contemporary media lifestyles conducted jointly by Dentsu Inc. Media Innovation Lab and Video Research Ltd.'s Hito Research Institute. So far, we have explained 30 media lifestyles across 7 groups in three installments.

    Akira Miwa

    SeriesMedia Behavior Data × Social Sequence Analysis[5]
    「日中の外出率が高い」10のメディアライフスタイル
    Marketing
    2018/09/10

    10 Media Lifestyles with "High Daytime Outing Rates"

    Dentsu Inc. Media Innovation Lab, in collaboration with Video Research Ltd.'s Human Research Institute, conducted a project to analyze contemporary media lifestyles across seven groups and 30 distinct styles.

    Akira Miwa

    SeriesMedia Behavior Data × Social Sequence Analysis[5]
    「在宅時間帯が多い」12のメディアライフスタイル
    Marketing
    2018/08/22

    "Spending More Time at Home" – 12 Media Lifestyles

    Dentsu Inc. Media Innovation Lab, in collaboration with Video Research Ltd.'s Human Research Institute, conducted a project to analyze modern media lifestyles across seven groups and 30 distinct styles. The first installment of this series introduced the project's overall framework.

    Akira Miwa

    SeriesMedia Behavior Data × Social Sequence Analysis[5]
    7グループ、30タイプで読み解く現代のメディアライフスタイル
    Marketing
    2018/07/18

    Understanding Modern Media Lifestyles Through 7 Groups and 30 Types

    The proliferation of smartphones, the expansion of various social networking services, and the growth of online video viewing have accelerated the diversification of media and the fragmentation of viewing habits at an unprecedented pace, making it increasingly difficult to grasp the full picture of how modern people engage with media.

    Akira Miwa

    SeriesMedia Behavior Data × Social Sequence Analysis[5]

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