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    Series「Dentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas」

    #Technology#idea#Dentsu lab Tokyo#Dentsu Craft Tokyo#AI#Innovation#Ideation Method#Video#Producer#VR#Manga#Creative#Sports#Design#Co-creation#Project
    クリエイティブの出島が目指すもの。
    Management/Business
    2021/01/24

    What the Creative Outpost aims to achieve.

    Dentsu Lab Tokyo's mission is to solve client and societal challenges primarily through technology-driven ideas. Using technology and ideas, we create "unexpected" things that go beyond people's imagination.

    Naoki Tanaka

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    誰も見たことのないアイデアを形にする
    Management/Business
    2020/10/05

    Bringing unseen ideas to life

    CM, graphics, events, web, PR, media, etc... A producer who can organize the complexly intertwined elements across all these areas and establish them as a single project. That is the type of producer required for project-based assignments.

    Kohei Ai

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    クライアント共創の「新しいカタチ」
    Marketing
    2020/06/24

    A New Form of Client Co-Creation

    To date, Dentsu Lab Tokyo and NTT Laboratories have collaborated on various projects as part of their joint initiatives. This article introduces a new form of co-creation by Mr. Shingo Kinoshita of NTT Laboratories, who has concurrently served as a Visiting Senior Researcher at Dentsu Lab Tokyo since July 2018.

    Shingo Kinoshita

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    境界をあいまいに
    Management/Business
    2020/06/01

    Blurring Boundaries

    Dentsu Lab Tokyo designer Dahei Shibata will speak on the theme of "blurring boundaries," sharing examples from his past work.

    Shibata Taihei

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    スポーツ観戦が苦手なぼくの、フェンシング観戦体験づくり
    Management/Business
    2020/04/20

    Creating a fencing viewing experience for someone like me who isn't great at watching sports

    Dentsu Lab Tokyo's video director, Ryosuke Sone, shares the behind-the-scenes story of the creation of "Fencing Visualized" by Dentsu Lab Tokyo and Rhizomatiks.

    Ryōsuke Sone

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    ウェブと寿司
    Customer Experience
    2020/02/27

    Web and Sushi

    Takashi Kamata, Head of Design / Chief Art Director / Web Designer at Dentsu Craft Tokyo and also of spfdesign Inc., has written about his own "approach to building websites," drawing parallels with the art of sushi-making, based on his 22 years of experience.

    Takashi Kamata

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    【マンガ】ものはためしでクリエイティブ
    Management/Business
    2020/02/02

    [Manga] Trying Things Out Creatively

    Naomi Okamura, AD at Dentsu Lab Tokyo, introduces the case study of "℃uration," a project developed by Dentsu Lab Tokyo, through a manga.

    Naomi Okamura

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    建築オタクがVRオタクになるまで
    Management/Business
    2020/01/13

    From Architecture Geek to VR Geek

    Avatar culture, VR drinking parties, virtual architecture—what comes to mind when you hear "VR"? Dentsu Inc. CDC's Mr. Suetomi explains what's happening in the VR world right now.

    Suehiro Ryo

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    3歳の娘とヒーローショー
    Customer Experience
    2019/12/15

    A Hero Show with His 3-Year-Old Daughter

    Takahiko Kashima, a member of Dentsu Craft Tokyo, works as a producer handling commercials, web ads, music videos, and production visuals for live stages and events. Kashima shared an everyday occurrence that unexpectedly inspired him.

    Takahiko Kashima

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    脳みそを洗って返す？手話から伝え方を考えてみた。
    Management/Business
    2019/11/19

    Brainwashing and returning? Reflecting on communication methods through sign language.

    Natsumi Wada of Dentsu Lab Tokyo, who grew up in an environment where she primarily used Japanese Sign Language, a visual language, at home and conversed in Japanese, an auditory language, outside the home, and who, as an interpreter, has had many opportunities to think about "communication," examines "visual creativity."

    Natsumi Wada

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    シリコンバレー式、イノベーションを生み出すアプローチとは？
    Marketing
    2019/11/14

    What is the Silicon Valley Approach to Fostering Innovation?

    Takashi Kawashima, who spent approximately 15 years in Silicon Valley, Northern California, USA, from 2004 until early this spring, and has spent much of his career working at tech companies, is affiliated with Dentsu Craft Tokyo. He introduces the "Silicon Valley Approach to Fostering Innovation."

    Takashi Kawashima

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    組み合わせの図書館とAI
    Management/Business
    2019/10/06

    AI and Creativity - The Library of Combinations and AI

    Naoki Tokui

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]
    あたらしいつくりかた
    Management/Business
    2019/10/06

    A New Way of Making

    Kazuhito Ochi

    SeriesDentsu Lab Tokyo × Dentsu Craft Tokyo The Delicious Relationship Between Technology and Ideas[13]

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