[Dentsu Inc. Exclusive Survey] Post-COVID inbound tourism shifts from quantity to quality!
The inbound tourism industry is now growing at a pace exceeding pre-COVID levels. Focusing on Chinese tourists, who spend the most, we conducted an analysis based on Dentsu Inc.'s proprietary research. The key themes are: "From quantity to quality," "From inbound to crossbound," and "From sales promotion to building fans."
Sakuraba Maki, Ma Yekun
It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]
