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Series「It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce」

#China #Inbound #Content #Cross-border e-commerce #Social Commerce #Key Opinion Leader/Key Opinion Consumer #Live Commerce

Marketing

2024/07/29

[Dentsu Inc. Exclusive Survey] Post-COVID inbound tourism shifts from quantity to quality!

The inbound tourism industry is now growing at a pace exceeding pre-COVID levels. Focusing on Chinese tourists, who spend the most, we conducted an analysis based on Dentsu Inc.'s proprietary research. The key themes are: "From quantity to quality," "From inbound to crossbound," and "From sales promotion to building fans."

Sakuraba Maki, Ma Yekun

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

Marketing

2024/01/10

From Branding to Sales Promotion! Seven Creative Principles for Short-Form Videos in the Chinese Market

The cross-border e-commerce market from Japan to China was valued at 1.9 trillion yen in 2021. This massive market is one that neither large corporations nor small and medium-sized enterprises can afford to overlook. What kind of creative content sells on Douyin (TikTok), the short-form video app used by over 600 million people daily?

Huang Yi, Wang Yi

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

Marketing

2023/12/20

The Huge Market: Why You Should Consider Cross-Border E-Commerce with China. What Are the Best Practices for Managing a Douyin Business Account?

The cross-border e-commerce market from Japan to China reached a scale of 1.9 trillion yen as of 2021. This is a massive market that cannot be overlooked, not only for large corporations but also for small and medium-sized enterprises. We introduce the appeal of cross-border e-commerce using the short-form video app "Douyin," which is used by over 600 million people daily.

Junji Mizuno, Huang Yi

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

Marketing

2023/03/14

If you're doing cross-border e-commerce in China, ride the "infinite loop of purchasing behavior"!

The "cross-border e-commerce" market from Japan to China reached a staggering 1.9 trillion yen in scale during the 2021 fiscal year. This is a massive market that cannot be overlooked, not only by large corporations but also by small and medium-sized enterprises. We introduce the appeal of cross-border e-commerce using the short-form video app "Douyin," which is used by over 600 million people daily.

Junji Mizuno

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

Marketing

2022/04/25

Ask Top KOL Lin Ping! China Influencer Marketing

With inbound demand halted by the pandemic, many companies are struggling. Amid this crisis lies a business with the potential to turn adversity into opportunity: "China cross-border e-commerce." This time, we spoke with Lin Ping, a top KOL (Key Opinion Leader, or influencer in China) who lives in Japan and shares Japanese information with her Chinese followers, to learn the fundamentals of selling Japanese products and services to China.

Sakuraba Maki, Limping Zayleben

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

Marketing

2021/12/20

China Cross-Border E-Commerce on a Video Social Platform Used by 600 Million People Daily!

With inbound demand drying up due to the pandemic, many companies are struggling. One business that holds the potential to turn this crisis into an opportunity is "China Cross-Border E-Commerce." This time, we asked Ryota Takahashi of OceanEngineJapan about strategies for conquering Douyin (TikTok), the short-form video social platform boasting 600 million daily users.

Junji Mizuno, Ryota Takahashi

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

Marketing

2021/08/11

Now is the time to start "China Cross-Border E-Commerce" during the pandemic! Small-scale starts are also possible.

With inbound demand halted by the pandemic, many companies are struggling. Amid this crisis lies a business with the potential to turn adversity into opportunity: "China Cross-Border E-Commerce." Maki Sakuraba of Dentsu Inc. CXC introduces the latest developments in China Cross-Border E-Commerce, which has become easier to start, along with various solutions.

Sakuraba Maki

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

Marketing

2020/01/24

The key to China market strategy lies not in "product creation" but in "story creation."

How can one successfully navigate China's content market, where the volume of online information continues to grow year after year? Dentsu CXC Planner Takashi Muto spoke with actor Tetsuya Bessho, who is well-versed in China's content landscape, and Japanese creator Tomohiro Yamashita, who has gained popularity by sharing authentic Japanese indigenous culture on Chinese video streaming platforms.

Tomohiro Yamashita, Takashi Mutō, Tetsuya Bessho

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

Marketing

2019/12/20

No longer someone else's problem!? An Introduction to China Inbound. AISAS, SIPS, and...

As the Japanese market matures, capturing Chinese demand could become one of the growth engines for Japanese companies. Marketers will increasingly need to develop plans that take a bird's-eye view of both markets. Against this backdrop, Dentsu Inc. launched the group-wide organization "Dentsu CXC," with planner Takashi Muto discussing its role.

Takashi Mutō

It's Not Too Late! Introduction to China Inbound & Cross-Border E-Commerce[9]

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