Series「Japan's "Small Giants": Small Companies That Triumph Against the Odds」

Asking Snow Peak's President: How to Build a Globally Competitive Brand

Yoshimitsu Hou, President of Chikusui Canicom, winner of the Grand Prize at Forbes JAPAN's "Small Giants Award 2022-2023," consulted with Futoshi Yamai, President of Snow Peak, on his concerns. They discussed the theme of "Global Brand Strategy."

Yamai Futoshi, Sasagawa Makoto, Akari, Yoshimitsu Houkou

Japan's "Small Giants": Small Companies That Triumph Against the Odds[7]

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