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Series「Japan's "Small Giants": Small Companies That Triumph Against the Odds」

#Marketing #Local business owner #small and medium-sized enterprises #Startup #Management #Business Strategy

2023/07/28

Asking Snow Peak's President: How to Build a Globally Competitive Brand

Yoshimitsu Hou, President of Chikusui Canicom, winner of the Grand Prize at Forbes JAPAN's "Small Giants Award 2022-2023," consulted with Futoshi Yamai, President of Snow Peak, on his concerns. They discussed the theme of "Global Brand Strategy."

Yamai Futoshi, Sasagawa Makoto, Akari, Yoshimitsu Houkou

Japan's "Small Giants": Small Companies That Triumph Against the Odds[7]

Management/Business

2023/03/13

The president tackling cow urine fermentation learns the vision for "capital investment" from the COEDO Beer president.

The "Small Giants" project discovers companies across Japan that may be small in scale but have the potential to soar globally. At the 6th awards ceremony, Makoto Kubonouchi, President of Kankyo Daizen, who received the "Local Hero" award, is grappling with the dilemma: "As the business expands, how should we time scaling up and capital investment?" To address this, President Kubonouchi held an "online consultation session" with Shigeharu Asagiri, President of Kyodo Shoji, who runs "COEDO Beer" and whom President Kubonouchi deeply respects as his "mentor."

Sasagawa Makoto, Akari, Shigeharu Asagiri, Makoto Kubonouchi

Japan's "Small Giants": Small Companies That Triumph Against the Odds[7]

Marketing

2022/03/02

The New SME Paradigm: Witnessing Japan's Hope Through Five Award Cycles

To discover promising small and medium-sized enterprises across Japan, Forbes JAPAN and Dentsu Inc. launched a project called the "Small Giants Award." We present a contribution from Masaharu Fujiyoshi, Editor-in-Chief of Forbes JAPAN, following the completion of judging for this fifth milestone year.

Sasagawa Makoto, Masaharu Fujiyoshi

Japan's "Small Giants": Small Companies That Triumph Against the Odds[7]

Marketing

2021/04/13

The "Small Giants Town" that produces cutting-edge companies through endogenous development

There is a district in Osaka known as the "Small Giants District." Well, to be precise, it was first coined by some city officials and local business leaders. How did this "Small Giants District" come to be? Behind it lay the refinement of a globally common "development model."

Sasagawa Makoto, Akari

Marketing

2020/10/12

Find "Amazing Companies" that are Small in Size but "Giant" in Value! (Kanto/Chubu Edition)

The Small Giants Award is a project launched in 2018 by Forbes JAPAN and Dentsu Inc. to discover promising small and medium-sized enterprises (SMEs) across Japan. Now in its fourth year, this year's event will be held online for the first time. We present a contribution by Masaharu Fujiyoshi, Editor-in-Chief of Forbes JAPAN, highlighting the key points of the first regional competition block (Kanto and Chubu) on October 13.

Sasagawa Makoto, Masaharu Fujiyoshi

Marketing

2020/05/28

"Messages from Normal Times" That Shined During the COVID-19 Pandemic

Amid the COVID-19 emergency, several Small Giants award-winning companies unexpectedly gained significant attention and were inundated with inquiries. Here, we highlight two representative examples. Both companies demonstrated their corporate purpose during the crisis, and their approach offers valuable lessons in "business management during normal times." Let's examine their stance.

Sasagawa Makoto, Masaharu Fujiyoshi

Marketing

2020/03/23

What is the "Buddy Principle" that Japanese SMEs need?

"We don't have enough money" and "We don't have enough staff" are heartbreaking complaints heard everywhere, regardless of an organization's size (and they often turn into dissatisfaction and complaints directed at superiors). To make matters worse, the recent COVID-19 pandemic has added the worst possible element: "uncertainty about the future," plunging the world into hardship. Yet, it is precisely because of this adversity that I want to share the concept of "Small Giants" (in Japanese, "小さな大企業").

Sasagawa Makoto, Masaharu Fujiyoshi

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