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Series「Accelerating in the New Normal Society! Latest Trends Among Video Streaming Service Users」

#Video ads #Digital video #New Normal #Connected TV #online video #Consumer Awareness Survey

2020/12/01

Do those in their 40s and older prefer pet and animal videos? Check out viewing trends by generation!

This article examines viewing trends for video streaming services by age group. According to a June 2020 nationwide survey of individuals aged 15 to 69, approximately 81% reported having used a video streaming service, including YouTube, at least once within the past year. This indicates that video streaming has grown into a medium used not only by younger generations but across a broad range of age groups.

Rika Kajiwara

Accelerating in the New Normal Society! Latest Trends Among Video Streaming Service Users [2/2]

Marketing

2020/10/23

"TV internet connectivity rate" has exceeded 50%! What does this mean?

As connected TVs and streaming devices become commonplace for watching video services, a battle is likely to emerge between streaming services and traditional broadcasters for the "TV screen"—a device previously used solely for viewing broadcast content (i.e., TV programs). However, it appears viewers are not necessarily shifting to watching all streaming services exclusively on their TVs.

Rika Kajiwara

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