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    Series「The future seen from the perspective of young people, just half a step ahead」

    #Marketing#Insight#Youngster#Generation Z#University#Future#young people#Communication#SNS#Product
    SNSネイティブの若者が求める「つながり」とは？
    Marketing
    2025/05/30

    What kind of "connection" do SNS-native young people seek?

    Takuya Yuki of Dentsu Inc. Youth Research Department interviewed Seijo Nishimura, developer of the popular text-based calling app "Jiffcy," about the next wave of "communication styles among young people."

    Nishimura Seijo, Takuya Yuki

    SeriesThe future seen from the perspective of young people, just half a step ahead[4]
    アルバイトは「就活予備校化」する？
    Marketing
    2023/10/12

    Will part-time jobs become "preparatory schools for job hunting"?

    Now, in the wake of the COVID-19 pandemic, we examine how part-time work for students is evolving.

    Shiho Yamaguchi

    SeriesThe future seen from the perspective of young people, just half a step ahead[4]
    キャンパスライフは 、コース型からビュッフェ型へ!?
    Marketing
    2022/03/08

    Campus Life: From "Course-Style" to "Buffet-Style"!?

    Dentsu Inc. Youth Research Department (Dentsu Inc. Wakamon) held a "Tsugikuru" workshop with Generation Z students. Based on university students' reports, they are building hypotheses around the theme "The Next Shape of [○○]." This time, the theme is "The Next Shape of 'Campus Life'." Taking recent circumstances into account, they are exploring how campus life for university students will change.

    Kazuya Kotani

    SeriesThe future seen from the perspective of young people, just half a step ahead[4]
    Z世代インサイトから生まれる、新しいマーケティング発想
    Marketing
    2021/04/06

    New marketing ideas born from Gen Z insights

    Dentsu Inc. Wakamon, a special task force within Dentsu Inc. that handles everything from planning to creative development to help companies, society, and brands build better relationships with young people. This time, Dentsu Inc. Wakamon has decided to launch "Foresight Planning," a service that derives foresight from Generation Z insights and supports concept development for all corporate activities, including product development and communication development.

    Masaya Yōmaru

    SeriesThe future seen from the perspective of young people, just half a step ahead[4]

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