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    Series「The Words of Yukio Hashiguchi: The Front Line」

    #Copywriting#History#Words#Advertisement#Society#Creative#Manga#Idol#Copywriter#marketer
    「マーケターの思考」に、コピーを学ぶ
    Marketing
    2022/04/26

    Learning Copywriting from the "Marketer's Mindset"

    We'd like to introduce the power and appeal of copy through a conversation between Daisuke Inoue, an active marketer, and Yukio Hashiguchi, a copywriter. Marketers and creators. While they're often thought to have a "rock-and-paper" kind of relationship, this conversation revealed some unexpected discoveries.

    Yukio Hashiguchi, Daisuke Inoue

    SeriesThe Words of Yukio Hashiguchi: The Front Line[7]
    「先輩の生き方」に、コピーを学ぶ　
    Creative
    2022/02/28

    Learning Copywriting from "A Senior's Way of Life"

    The content of this webinar, hosted by Mr. Yukio Hashiguchi, Creative Director/Copywriter at Dentsu Inc., has been re-edited from an editorial perspective. This time, Mr. Hashiguchi engages in a dialogue with Mr. Yasunobu Tanaka, who has gained attention for his multifaceted activities as a freelance creator. Titled "Help, Yasunobu! I Don't Know How to Talk!", this webinar features a senior copywriter teaching a frontline copywriter currently active in the industry about "how to interact with people". I believe you'll gain insights that are a cut above the usual technical discussions on copywriting as an expressive technique.

    Yukio Hashiguchi, Yasunobu Tanaka

    SeriesThe Words of Yukio Hashiguchi: The Front Line[7]
    「アイドルの言葉」に、コピーを学ぶ　
    Creative
    2022/01/06

    Learning Copywriting from "Idol Words"

    Yukio Hashiguchi serves as Creative Director/Copywriter at Dentsu Inc. This series presents content from webinars hosted by Mr. Hashiguchi, re-edited from the editorial team's perspective. This installment explores the power and appeal of copy through a conversation between Mr. Hashiguchi and Yufu Terashima, an active idol.

    Yukio Hashiguchi, Yufu Terashima

    SeriesThe Words of Yukio Hashiguchi: The Front Line[7]
    「マンガの言葉」に、コピーを学ぶ　
    Creative
    2021/11/11

    Learning Copywriting from "Words in Manga"

    Yukio Hashiguchi, Creative Director/Copywriter at Dentsu Inc. The editorial team has re-edited the content of a webinar hosted by Mr. Hashiguchi. This time, we introduce the core part of the webinar titled "It's the Everyday Routine That Overflows with Interesting Words," drawn from a conversation with manga artist Shigeyuki Fukumitsu, who has many fans for his essay manga centered on the theme of "wife."

    Yukio Hashiguchi, Shigeyuki Fukumitsu

    SeriesThe Words of Yukio Hashiguchi: The Front Line[7]
    「社会派広告」に、コピーを学ぶ
    Advertisement
    2021/09/13

    Learning Copywriting from "Socially Conscious Advertising"

    The editorial team has re-edited the content of a webinar hosted by Dentsu Inc. Creative Director/Copywriter Yukio Hashiguchi. This time, we introduce the core elements of the webinar titled "Words in Advertising That Move Society," focusing on the dialogue between Hashiguchi and Asako Tsuji. Tsuji has garnered attention for her activities addressing "social issues" across diverse fields—not only in advertising production but also in product development, brand production, and even as a commentator on news programs.

    Yukio Hashiguchi, Tsuji Asako

    SeriesThe Words of Yukio Hashiguchi: The Front Line[7]
    「プロレス・格闘技」に、コピーを学ぶ
    Creative
    2021/07/05

    Learning Copywriting from "Pro Wrestling and Combat Sports"

    Mr. Yukio Hashiguchi serves as Creative Director/Copywriter at Dentsu Inc. This series re-edits the content of webinars hosted by Mr. Hashiguchi every other month from an editorial perspective. Guided by Mr. Hashiguchi's perspective that "new things always come with new words," we delve deeper into the power of language and its possibilities. Part 2 introduces the core content of the webinar titled "Pro Wrestling & Combat Sports: Famous and Unusual Quotes You'll Want to Read Aloud," focusing on the dialogue with fighter Shinya Aoki.

    Yukio Hashiguchi, Shinya Aoki

    SeriesThe Words of Yukio Hashiguchi: The Front Line[7]
    「コテンラジオ」に、コピーを学ぶ
    Creative
    2021/05/31

    Learning Copywriting on "Coten Radio"

    Yukio Hashiguchi, Creative Director/Copywriter at Dentsu Inc. He invites "masters of language" active in worlds entirely separate from advertising. This series re-edits the content of webinars held every other month from an editorial perspective. Guided by Hashiguchi's perspective that "new things always come with new words," we delve deeper into the power of language and its possibilities.

    Yukio Hashiguchi, Fukai Ryunosuke

    SeriesThe Words of Yukio Hashiguchi: The Front Line[7]

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