"Kawaii" and Originality: Penetrating the UK and US Markets!? ~Global Content Survey: UK and US Edition~
To explore hints for utilizing Japanese character content, we conducted a "Global Content Survey." In this final installment, the author from Dentsu Inc.'s Global Business Center examines the results from the UK and US, drawing on experience working in London and residing in the US.
Naoko Azusawa
Why do you like Japanese content?[3]
