Series「Connected TV: Transforming Advertising Communication Strategy」

Now Surpassing PCs! We Asked TVer's Director About "Connected TV" Usage

This series examines how companies and broadcasters should perceive and engage with connected TV moving forward, incorporating results from our original survey on connected TV usage patterns and its advertising impact. Part 3 explores connected TV from the perspective of a platform provider. We invited a TVer director to share their insights.

Takayuki Matsutomo, Hisaya Suga

Connected TV: Transforming Advertising Communication Strategy[3]

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