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Series「Connected TV: Transforming Advertising Communication Strategy」

#Video streaming #Video service #Video Marketing #DX #Connected TV

2022/06/13

Now Surpassing PCs! We Asked TVer's Director About "Connected TV" Usage

This series examines how companies and broadcasters should perceive and engage with connected TV moving forward, incorporating results from our original survey on connected TV usage patterns and its advertising impact. Part 3 explores connected TV from the perspective of a platform provider. We invited a TVer director to share their insights.

Takayuki Matsutomo, Hisaya Suga

Connected TV: Transforming Advertising Communication Strategy[3]

Digital/Technology

2022/03/24

User Profiles of Connected TV and Future Utilization Challenges

This series examines how companies and broadcasters should perceive and engage with connected TV going forward, incorporating results from our proprietary survey on connected TV usage patterns and its advertising effectiveness. Part 2 presents analysis results utilizing Dentsu Group solutions, focusing on user characteristics and user profiles.

Takayuki Matsutomo

Connected TV: Transforming Advertising Communication Strategy[3]

Digital/Technology

2022/01/10

Is TV's Role Changing!? Delving into the Usage Realities of "Connected TV"

In recent years, internet-connected televisions, known as "connected TVs," have rapidly gained popularity. Dentsu Inc. conducted its own research on their usage patterns and the impact they have on advertising. Drawing on the results of various studies, we examine how companies and broadcasters should understand and engage with "connected TV."

Takayuki Matsutomo

Connected TV: Transforming Advertising Communication Strategy[3]

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