Analyzing the Buzz Around the Tokyo Olympics
Introducing part of the special feature content from the Dentsu Inc. Media Innovation Lab edition of "Information Media White Paper 2022" (published by Diamond Inc.). This time, we explain the relationship between the actual buzz reactions (all Twitter data) concerning "TOKYO2020" (the Tokyo Olympics) and viewership ratings, incorporating the unique perspective of Web Dentsu Tsūhō.
Hiroyuki Tanai
Information Media White Paper 2022: Unraveling Media Consumption and Dissemination in the "With COVID-19" Era[3]
