Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

Series「Information Media White Paper 2022: Unraveling Media Consumption and Dissemination in the "With COVID-19" Era」

#Books #Survey #Information Media White Paper #COVID-19 #online video #Connected TV #Twitter #go viral #Tokyo Olympics

2022/05/23

Analyzing the Buzz Around the Tokyo Olympics

Introducing part of the special feature content from the Dentsu Inc. Media Innovation Lab edition of "Information Media White Paper 2022" (published by Diamond Inc.). This time, we explain the relationship between the actual buzz reactions (all Twitter data) concerning "TOKYO2020" (the Tokyo Olympics) and viewership ratings, incorporating the unique perspective of Web Dentsu Tsūhō.

Hiroyuki Tanai

Information Media White Paper 2022: Unraveling Media Consumption and Dissemination in the "With COVID-19" Era[3]

2022/05/13

Online Video Viewing on TV Accelerates During the Pandemic

Dentsu Inc. Media Innovation Lab presents a partial introduction to the special features in "Information Media White Paper 2022" (published by Diamond Inc.). This time, based on the "4th Survey on Internet Video Viewing via Television Sets" (survey overview here), we introduce the expanding trend of watching internet videos on TV during the COVID-19 pandemic.

Mariko Morishita

Information Media White Paper 2022: Unraveling Media Consumption and Dissemination in the "With COVID-19" Era[3]

2022/04/14

Media Usage Becomes Part of "Daily Life"! Analyzing Trends Before and After the Pandemic

Dentsu Inc. Media Innovation Lab published the "Information Media White Paper 2022" (Diamond Inc.) in March. This series introduces parts of the opening feature published in that volume, covering changes in media contact behavior during the second year of the pandemic, trends in connected TV usage, and TOKYO 2020 as seen through buzz. This installment reports on the latest trends in media usage.

Mariko Morishita

Information Media White Paper 2022: Unraveling Media Consumption and Dissemination in the "With COVID-19" Era[3]

Most Liked Articles

No most liked articles