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    Series「How Should Creativity Be Applied to Management Challenges? ~ A Dialogue Between Professor Ikujiro Nonaka and Yasuharu Sasaki」

    #Innovation#Corporate Management#Creator#Creative
    アイデアは「言語化」せよ！
    Marketing
    2022/09/12

    Put ideas into words!

    A series featuring discussions between Professor Emeritus Ikujiro Nonaka of Hitotsubashi University, a management scholar, and Yasuharu Sasaki, CCO of Dentsu Inc., on the theme of "Creative Thinking and the Potential of Creativity Necessary for Future Management." In this final installment, we explore the role of "words" in outputting ideas and meaning.

    Yasuharu Sasaki, Ikujiro Nonaka

    SeriesHow Should Creativity Be Applied to Management Challenges? ~ A Dialogue Between Professor Ikujiro Nonaka and Yasuharu Sasaki[3]
    いま、必要なのは「同質」ではなく「異質」
    Marketing
    2022/09/05

    What is needed now is not "homogeneity" but "heterogeneity."

    A serialized discussion series on the theme of "Creative Thinking and the Potential of Creativity Essential for Future Management," featuring Professor Emeritus Ikujiro Nonaka of Hitotsubashi University, a management scholar, and Yasuharu Sasaki, CCO of Dentsu Inc. Based on the SECI model, they explore what is necessary when exchanging ideas not through objectivity, but through "intersubjectivity."

    Yasuharu Sasaki, Ikujiro Nonaka

    SeriesHow Should Creativity Be Applied to Management Challenges? ~ A Dialogue Between Professor Ikujiro Nonaka and Yasuharu Sasaki[3]
    いま、必要なのは「客観」ではなく「相互主観」
    Marketing
    2022/08/29

    What is needed now is not "objectivity" but "intersubjectivity."

    How should creativity be leveraged to address management challenges? To unravel this proposition, Professor Emeritus Ikujiro Nonaka of Hitotsubashi University, an expert in management studies, and Yasuharu Sasaki, Chief Creative Officer (CCO) of Dentsu Inc., held a discussion on the theme "Creative Thinking Essential for Future Management and the Potential of Creativity."

    Yasuharu Sasaki, Ikujiro Nonaka

    SeriesHow Should Creativity Be Applied to Management Challenges? ~ A Dialogue Between Professor Ikujiro Nonaka and Yasuharu Sasaki[3]

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