Put ideas into words!
A series featuring discussions between Professor Emeritus Ikujiro Nonaka of Hitotsubashi University, a management scholar, and Yasuharu Sasaki, CCO of Dentsu Inc., on the theme of "Creative Thinking and the Potential of Creativity Necessary for Future Management." In this final installment, we explore the role of "words" in outputting ideas and meaning.
Yasuharu Sasaki, Ikujiro Nonaka
How Should Creativity Be Applied to Management Challenges? ~ A Dialogue Between Professor Ikujiro Nonaka and Yasuharu Sasaki[3]
