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Series「Signs of Seniors Unlocking the Potential of the "100-Year Life Era"」

#Technology #Marketing #Lifestyle #Senior #Social Contribution #Consumer Awareness Survey #Aging society #Social issues #Super-Aged Society

Marketing

2023/11/29

Supporting connections between seniors and society through hands-on, heartfelt craftsmanship

According to Dentsu Inc.'s "Senior Trends Survey," the top concern among seniors today is measures for "brain health." This time, despite this, we introduce the "Tecocoro" project being advanced by Dentsu Inc. and All About LifeWorks on this theme, where sufficient measures are not being taken.

Tamami Koga

Signs of Seniors Unlocking the Potential of the "100-Year Life Era"[3]

Marketing

2022/11/18

Contributing to Japan in the 100-Year Life Era? The Potential of the "Senior Pro Bono Segment"

This series by Dentsu Inc. Senior Lab explores seniors' attitudes and intentions through quantitative and qualitative research, introducing the real needs, trends, and future business possibilities revealed by the findings. Part 2 covers the characteristics of the "Senior Pro Bono (Social Contribution) Segment" and the challenges and necessary solutions identified through interviews with the "Pro Bono Reserve Force."

Tamami Koga

Signs of Seniors Unlocking the Potential of the "100-Year Life Era"[3]

Marketing

2022/11/07

The elusive reality of seniors. What are the trends gaining attention now?

This series by Dentsu Inc. Senior Lab explores seniors' attitudes and intentions through quantitative and qualitative research, introducing the real needs, trends, and future business possibilities revealed by the findings. The first installment unpacks three "potential areas" identified from the "Senior Trends Survey 2022" and the "Caregiver Survey 2022."

Tamami Koga

Signs of Seniors Unlocking the Potential of the "100-Year Life Era"[3]

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