The Role and Nature of Media as Seen in the Prefaces of the "Information Media White Paper"
This series introduces selected content from the "Information Media White Paper 2024." This time, Ritsuya Oku, Head of Dentsu Inc. Media Innovation Lab and Honorary Fellow at DENTSU SOKEN INC., who oversees the 2024 edition—his 14th volume of the "Information Media White Paper"—will revisit past forewords.
Ritsuya Oku
Information Media White Paper 2024: The Rapidly Changing Media Environment and Consumers[3]
