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    Series「Information Media White Paper 2024: The Rapidly Changing Media Environment and Consumers」

    #Consumer Survey#Information Media White Paper#Dentsu Inc. Media Innovation Lab#Consumer Awareness Survey#television broadcast
    「情報メディア白書」巻頭言に見るメディアの役割と在り方
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    2024/05/15

    The Role and Nature of Media as Seen in the Foreword of the "Information Media White Paper"

    This series introduces portions of the "Information Media White Paper 2024." This time, Ritsuya Oku, Head of Dentsu Media Innovation Lab and Honorary Fellow at DENTSU SOKEN INC., who is responsible for the 2024 edition and has now contributed to 14 volumes of the "Information Media White Paper," looks back on past forewords.

    Ritsuya Oku, dentsu Media Innovation Lab

    SeriesInformation Media White Paper 2024: The Rapidly Changing Media Environment and Consumers[3]
    デジタルサービスで活性化する音声メディア
    Marketing
    2024/03/31

    "Disposable listening time" is expanding! Audio media is gaining momentum through digital services.

    The "Information Media White Paper 2024" was published on March 1. This series introduces parts of the opening feature. Part 2, based on "The Current State and Future Potential of Audio Media Revitalized by Digital Services," covers trends and utilization possibilities for audio media, primarily radio.

    dentsu Media Innovation Lab, Hasegawa So

    SeriesInformation Media White Paper 2024: The Rapidly Changing Media Environment and Consumers[3]
    「真のスマホネイティブ世代」のメディア利用「原体験」とは
    Marketing
    2024/03/17

    What constitutes the "foundational experience" of media use for the "true smartphone native generation"?

    The "Information Media White Paper 2024" was published on March 1. This data book, which reveals the full picture of the information media industry, marks its 31st year of publication. This series introduces parts of the content from its opening feature. This installment focuses on the latest trends in children's media use, based on "Media Usage Behavior of Infants, Toddlers, and Elementary School Children."

    dentsu Media Innovation Lab, Mariko Morishita

    SeriesInformation Media White Paper 2024: The Rapidly Changing Media Environment and Consumers[3]

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