The Potential of Spotify Advertising Revealed by "Attention," a New Metric for Advertising Effectiveness
Based on the joint research report "The Impact of Music Streaming Advertising on Brands" by Spotify Japan and Dentsu Japan International Brands Inc., we present the potential of Spotify advertising as indicated by attention, supported by evidence.
Momoko Harada, Joshua Grant, Steven Ryō, Azusa Sudo
Spotify Opens the Future of Audio Advertising[3]
