Series「The ideas sparked by purpose will transform marketing going forward.」

"Evolved Customer Focus." Where society's touchpoints become frontiers.

Examining purpose-driven branding cases reveals novel concepts not seen before. I believe these ideas hold broad applicability across diverse marketing scenarios, regardless of whether a specific purpose exists. The "evolved customer-centricity" I proposed as a hypothesis in Part 1 is one such example. This time, I'll unpack that concept while introducing a tentative conceptual framework that could be useful in daily operations.

Yumiko Umezu

The ideas sparked by purpose will transform marketing going forward.[2]

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