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    Series「Turn Your Passion into Power—Starting "BUKATSU"!」

    #Dentsu Inc.#Management#Well-being#Traditional Culture#Organization#Corporate Management#Food
    好きを力に
    2025/09/25

    What can you achieve when you harness your passion? ~ The Spice Club's challenge with curry researcher Monko Ichijo

    Dentsu Inc. Marketing Division 2 presents "BUKATSU." This time, we speak with Mika Numata, head of the "Spice Club"—a group formed by members interested in curry and spice cuisine—and curry researcher Monko Ichijo.

    Monko Ichijo, Mikako Numata

    SeriesTurn Your Passion into Power—Starting "BUKATSU"![4]
    「好き」を力に、日本の伝統文化の魅力を伝えたい
    2025/05/07

    Using passion as a driving force to convey the appeal of Japan's traditional culture

    Turning personal passion into professional strength—we spoke with Kyogen performer Hiroaki Ogasawara and Dentsu Inc. planner/producer Ryosuke Oiwa, both actively working to spread "Japanese traditional culture" to younger generations.

    Ryōsuke Ōiwa, Hiroaki Ogasawara

    SeriesTurn Your Passion into Power—Starting "BUKATSU"![4]
    「好きを力に仕事をする」。現場で働く社員に聞いてみた
    Management/Business
    2025/04/20

    What does "turning passion into power at work" mean? We asked employees working on the front lines.

    What does it mean to "turn your passion into power at work"? Members participating in Dentsu Inc.'s Marketing Division 2 project "BUKATSU" answered this question.

    Ayaka Yagi, Ryōsuke Ōiwa, Matsui Shinju

    SeriesTurn Your Passion into Power—Starting "BUKATSU"![4]
    従業員の「好き」を力に、企業文化を変革する
    Management/Business
    2025/01/28

    Transforming Corporate Culture by Harnessing Employees' Passion

    Dr. Yoshiki Ishikawa, a preventive medicine researcher at the forefront of well-being studies who is also involved in various corporate management roles, and Ms. Yuko Yoshiba, Chief Branding/Culture Officer of "dentsu Japan"—comprising approximately 150 companies within the domestic Dentsu Group—held a dialogue. They discussed the usefulness of developing corporate culture transformation by starting from employees' spontaneous "likes."

    Yoshiki Ishikawa, Yuko Yoshiha

    SeriesTurn Your Passion into Power—Starting "BUKATSU"![4]

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