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Series「Tips for Creating Sustainable Advertising Are Here! ~ Advertising Dentsu Inc. Award SDGs Special Prize」

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Marketing

2025/03/26

Sustainability Advertising: Five Years of Change as Seen Through the 'Dentsu Inc. Advertising Award SDGs Special Prize'

Reflecting on the five years of winning entries for the 'Dentsu Advertising Award SDGs Special Prize,' Mr. Koichi Kaneda, Chair of the Selection Committee, Ms. Risa Tanaka, Selection Committee Member, and Mr. Koji Kagoshima, a member of the award's secretariat and Creative Director at Dentsu Inc., exchanged views on what is required of sustainability advertising.

Koji Kagoshima, Koichi Kaneda, Risa Tanaka

Tips for Creating Sustainable Advertising Are Here! ~ Advertising Dentsu Inc. Award SDGs Special Prize[5]

2023/12/19

In an era where sustainability advertising is becoming commonplace, what should companies consider? Reflecting on the 76th Dentsu Inc. Advertising Awards SDGs Special Prize

Koichi Kaneda, Chair of the Selection Committee for the 76th Dentsu Inc. Advertising Awards SDGs Special Prize, and Risa Tanaka, a member of the Selection Committee, discussed the future of advertising communication and the potential of sustainability advertising while reviewing this year's entries.

Koichi Kaneda, Risa Tanaka

Tips for Creating Sustainable Advertising Are Here! ~ Advertising Dentsu Inc. Award SDGs Special Prize[5]

Marketing

2023/01/31

What Kind of Advertising Expressions Prompt Action Among Consumers? ~ Reflecting on the 75th Dentsu Inc. Advertising Awards SDGs Special Prize

How are advertisements conveying corporate messages and initiatives evolving to achieve the SDGs and realize a sustainable society? Koichi Kaneda, Chair of the Selection Committee for the 75th Dentsu Inc. Advertising Awards SDGs Special Prize, and Rika Fukuda, a committee member, exchanged views on recent advertising communication while reviewing the submitted entries.

Koichi Kaneda, Rika Fukuda

Tips for Creating Sustainable Advertising Are Here! ~ Advertising Dentsu Inc. Award SDGs Special Prize[5]

2022/01/17

What was Kai Corporation's vision behind "#FreedomToShave"? ~ Commemorative Dialogue for the 74th Dentsu Inc. Advertising Awards SDGs Special Prize

Kai Corporation's corporate advertisement "#Freedom to Shave," which won the "SDGs Special Award" at the 74th Dentsu Inc. Advertising Awards. A dialogue between Mr. Junichi Saito of the company's Public Relations and Advertising Department and Mr. Koichi Kaneda, Chairman of the SDGs Special Award Selection Committee. They exchanged views on the intent behind the advertisement that stirred the world, and further on the potential of advertising for achieving the SDGs.

Koichi Kaneda, Junichi Saito

Tips for Creating Sustainable Advertising Are Here! ~ Advertising Dentsu Inc. Award SDGs Special Prize[5]

2021/03/17

What is required of sustainability advertising to achieve the SDGs?

With growing interest in the SDGs these days, the role of advertising in communicating a company's initiatives and philosophy to the outside world is also gaining importance. Using works selected for the "SDGs Special Award" established last year at Dentsu Inc. Advertising Awards as examples, selection committee chair Koichi Kaneda discusses the award's selection criteria and key points for advertising production.

Koichi Kaneda

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