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    Series「Life Stage Matters More Than Age!? Analyzing Women's Media Behavior in the Age of Diversity」

    #Marketing#Insight#Media#woman#Dentsu Inc. Media Innovation Lab
    購買ファネルも視聴コンテンツも女性ライフステージによって違う
    Marketing
    2025/06/09

    Both the purchasing funnel and content consumption vary this much depending on women's life stages!

    This time, we introduce the role of media in the purchasing funnel across women's life stages and the content viewed by each segment.

    dentsu Media Innovation Lab, Sakakibara Rie, Eiko Kitamura

    SeriesLife Stage Matters More Than Age!? Analyzing Women's Media Behavior in the Age of Diversity[2]
    女性のメディア行動はライフステージ別で分析する！
    Marketing
    2025/03/06

    In an era where 80% of women work, analyze women's media behavior by life stage!

    We present an analysis of media behavior focused on women's life stages, rather than age groups.

    dentsu Media Innovation Lab, Sakakibara Rie, Eiko Kitamura

    SeriesLife Stage Matters More Than Age!? Analyzing Women's Media Behavior in the Age of Diversity[2]

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